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1 Beaverton Business- Management

Earth, Inc.: Using Nature's Rules to Build Sustainable Profits

by

Earth, Inc.: Using Nature's Rules to Build Sustainable Profits Cover

 

Synopses & Reviews

Publisher Comments:

Having trouble reconciling your desire to do good by the environment while also moving your company forward? In Earth, Inc., Gregory Unruh shows you how to embed sustainability into everything your company does - profitably. Providing prescriptive steps that will inform your business decisions, Unruh will help you launch your company into eco-minded practices. His five Biosphere Rules apply the laws of nature as a guide for efficient and innovative business operations. Instead of a linear value chain, Unruh offers a cyclical value chain - a chain that offers both sustainability and profitability, for now and for the future.

About the Author

Gregory Unruh is Director of the Lincoln Center for Ethics in Global Management and Professor of Corporate Governance/Ethics at Thunderbird School of Global Management. He is an expert on the role of technological innovation in addressing global sustainability questions. Together with renowned architect William McDonough, Unruh cofounded the Center for Eco-Intelligent Management to explore the business case for implementing Cradle-to-Cradle product and process innovations.

Table of Contents

Earth, Inc.

Table of Contents

Introduction

Chapter 1: Materials Parsimony

Chapter 2: Power Autonomy

Chapter 3: Value Cycles

Chapter 4: Sustainable Product Platforms

Chapter 5: Function Over Form

Conclusion: Building the Ecosystem

Product Details

ISBN:
9781422127179
Author:
Unruh, Gregory
Publisher:
Harvard Business School Press
Subject:
Development - Sustainable Development
Subject:
Industrial management -- Environmental aspects.
Subject:
Production management -- Environmental aspects.
Subject:
Management - General
Subject:
Sustainable Development
Subject:
Business - General
Copyright:
Edition Description:
Trade Cloth
Publication Date:
20100431
Binding:
HARDCOVER
Language:
English
Illustrations:
Y
Pages:
224
Dimensions:
9.25 x 6.13 in 16 oz

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