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1 Beaverton Business- Management

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Iconoclast: A Neuroscientist Reveals How to Think Differently


Iconoclast: A Neuroscientist Reveals How to Think Differently Cover


Synopses & Reviews

Publisher Comments:

No organization can survive without iconoclasts — innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible.

Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.

Through vivid accounts of successful innovators ranging from glass artist Dale Chihuly to physicist Richard Feynman to country/rock trio the Dixie Chicks, Berns reveals the inner workings of the iconoclast's mind with remarkable clarity. Each engaging chapter goes on to describe practical actions we can each take to understand and unleash our own potential to think differently — such as seeking out new environments, novel experiences, and first-time acquaintances.

Packed with engaging stories, science-based insights, potent practices, and examples from a startling array of disciplines, this engaging book will help you understand how iconoclasts think and equip you to begin thinking more like an iconoclast yourself.

About the Author

Gregory Berns, MD, PhD, is professor of psychiatry and behavioral sciences at Emory University. He has written for numerous science publications and has been interviewed on National Public Radio, CNN, and ABC's Primetime. He has been profiled frequently in the Wall Street Journal, New York Times, and other media.

Table of Contents

Introduction Doing What Cant Be Done

Howard Armstrong

Chapter 1 Seeing Like an Iconoclast

Dale Chihuly, Paul Lauterbur, Nolan Bushnell

Chapter 2 From Perception to Imagination

Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis

Chapter 3 Fear: The Inhibitor of Action

Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions

Chapter 4 How Fear Distorts Perception

NASA, Richard Feynman, Solomon Asch, Martin Luther King, Jr

Chapter 5 Why the Fear of Failure Makes People Risk Averse

David Dreman, Bill Miller, Henry Ford

Chapter 6 Brain Circuits for Social Networking

Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett

Chapter 7 Private Spaceflight: A Case Study of Iconoclasts Working Together

Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans

Chapter 8 When Iconoclast Becomes Icon

Arthur Jones, Jonas Salk, Steve Jobs

Appendix The Iconoclasts Pharmacopeia

Product Details

Berns, Gregory
Harvard Business School Press
Management - General
Psychology, Industrial
Psychology-Mind and Consciousness
Edition Description:
First Trade Paper Edition
Publication Date:
8.25 x 5.5 in 9.5 oz

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Related Subjects

Business » Management
Health and Self-Help » Health and Medicine » Brain
Health and Self-Help » Health and Medicine » Medical Specialties
Health and Self-Help » Psychology » General
Health and Self-Help » Psychology » Mind and Consciousness

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Product details 272 pages Harvard Business School Press - English 9781422133309 Reviews:
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