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Sell Your Specialty Food: Market, Distribute, and Profit from Your Kitchen Creation

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ISBN13: 9781427798268
ISBN10: 1427798265
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Publisher Comments:

Artisanal. Organic. Fair Trade. Natural. Handmade. Consumers are clamoring for quality and taste, and there is a growing trend toward organic foods and international food.

With an annual growth rate of 11 percent, the opportunities to sell and market specialty gourmet foods are greater than ever. Almost 75 percent of the nations consumers now buy these upscale foods, compared to 64 percent just one year ago.

In Sell Your Specialty Food, Stephen Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own a business or you are thinking about starting one, Hall will show you how to:

Identify a winning product and its most appropriate markets.
Get your product ready to market.
Advertise, promote, and sell your product.
Create your own success niche. Professionalize your business.
Also included is updated information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for dozens of valuable resources.

Fully updated and revised, readers will learn about the latest trends in the field, including organics and the green market industry, and so much more to make their business a success.

About the Author

Stephen F. Hall is president of Food Marketing International, where he coaches new specialty food firms on how to grow their businesses. He is the managing editor of the quarterly Food Entrepreneur newsletter and e-zine (2,000 readers), writes industry research reports, conducts specialty food marketing workshops nationwide, and is an active promoter of the National Association for the Specialty Food Trade.

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: DrPhilsGood, December 26, 2008 (view all comments by DrPhilsGood)
I want to preview this book so that i may decide if it is appropriate for my cottage industry.
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Product Details

ISBN:: 9781427798268
Subtitle:: Market, Distribute, and Profit from Your Kitchen Creation
Publisher:: Kaplan Publishing
Author:: Hall, Stephen
Author:: Hall, Stephen F.
Author:: Stephen
Author:: Hall
Author:: Hall, Stephen 20080924 6000 2500
Subject:: Entrepreneurship
Subject:: General
Subject:: Food service
Subject:: Food industry and trade
Subject:: Food Science
Subject:: General Business & Economics
Subject:: Food industry and trade -- United States.
Subject:: Food service -- United States.
Subject:: Business-Start Up Business
Edition Description:: Trade paper
Series:: Sell Your Specialty Food: Market, Distribute & Profit from Your Kitchen Creation
Publication Date:: 20081104
Binding:: Paperback
Grade Level:: General/trade
Language:: English
Illustrations:: Y
Pages:: 320
Dimensions:: 9 x 7.25 in

Related Subjects

Business » Small Businesses » By Type
Business » Small Businesses » General
Business » Small Businesses » Operations

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