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Meaningful Marketing with CD (Audio)by Doug Hall
Synopses & Reviews
Meaningful Marketing is a powerful new approach to sales and marketing that will multiply the impact of every dollar you invest and every hour you spend.
Meaningful Marketing is about honesty. It's about respecting your customer's intelligence. It's about focusing your energies on how you and your offering makes a genuine difference in your customers' lives.
The alternative to Meaningful is Mindless Marketing. Mindless Marketing is about using sales and marketing tricks and gimmicks as opposed to the actual merits and virtues of your offering to make the sale.
New research by the authors indicates that Meaningful Marketing initiatives are twice as likely to deliver sustained success versus Mindless efforts and four times less likely to require significant price discounting.
What makes this book's teachings more reliable and reproducible than others is that, instead of being based on "guru opinions", it's grounded in HARD DATA on consumer, industrial and business to business marketing:
"Meaningful Marketing is, without exception, the best marketing book of the last decade." Jim Kouzes, chairman emeritus of the Tom Peters Company
"Meaningful Marketing is a tremendous resource for training and for changing the way people think about marketing. The format is excellent, placing side-by-side the Data Proven Truth with Practical Ideas. It's a fun read, providing lots of ideas in an enjoyable style." Neal Hartman Ph.D., Sloan School of Management, MIT
"Doug Hall, one of America's true creative geniuses, has distilled the art of marketing into hard science. It's 280 pages of 'can't put it down' reading. A must read for anyone in the marketing arena, or anyone else looking to learn what is REALLY driving the marketing world today." Mark Upson, President & CEO, Cohorts
"This book is a MUST HAVE for any Sales and Marketing professional. I intend to keep this resource within reach for a long time to come. How refreshing to have a marketing book based on facts!" R. Bruce Montgomery, Jr., Sr. VP, Bank of America
"This is one marketing book that truly separates itself from the pack. Never have I seen a business book so thoroughly researched, yet written in such a reader friendly way. The two-page format delivers practical, actionable ideas, something that most marketing books fail to do." Craig Kurz, CEO, The HoneyBaked Ham Company
"I LOVE this book — it's focused, research based, easy to read, accessible yet not too simplistic. I pored over it this weekend and have already learned things I will apply tomorrow back on the job. I just wish I had it 10 years ago. If only every business book were this practical and useful." Ann Herrmann-Nehdi, CEO Herrmann International
Detailing a fresh approach to sales and marketing, this book features a bonus audio CD recorded by the authors, packaged on the front cover.
Learn how to sell more with less effort!
Meaningful Marketing is a powerful new approach to sales and marketing that will multiply the impact of every dollar you invest and every hour you spend working.
Meaningful Marketing is about honesty. It's about respecting your customers' intelligence. It's about focusing your energies on how you and your offering make a genuine difference in your customers' lives. It's about fun!
The alternative to Meaningful Marketing is Mindless Marketing — using sales and marketing tricks and gimmicks as opposed to the actual merits and virtues of your offering to make the sale.
New research by the authors indicates that Meaningful Marketing initiatives are twice as likely to deliver sustained success versus Mindless efforts, and four times less likely to require significant price discounting.
What makes this book's teachings more reliable and reproducible than others is that instead of being based on "guru opinions," it's grounded in hard data on consumer, industrial and business-to-business marketing.
After reading Meaningful Marketing, you will know how to more effectively and efficiently market and sell your brand, your services, your products and even yourself!
After reading 'Meaningful Marketing', readers will know how to sell more efficiently their ideas, their brands, their services, their products or even themselves when looking for a new or better job.
Includes audio CD.
Includes bibliographical references and index.
About the Author
Doug Hall is the founder and CEO of the Eureka! Ranch — a corporate innovation and research think tank focused on helping top corporations develop meaningfully more effective ideas for growing their brands. The Ranch client list includes Bank of America, Johnson & Johnson, The Ford Motor Company, Procter & Gamble, Frito-Lay, Circuit City, and Pfizer. Doug and the Eureka! team have been named one of America's top marketing and innovation resources by Inc. Magazine, A&E Top 10, CIO Magazine, The Wall Street Journal, CNN, CNBC and Dateline NBC. Known for his plain talk, bold approach and caffeinated energy, Doug is a chemical engineer by education and a ten-year veteran of Procter & Gamble Brand Management. Beyond his corporate work, Doug hosts the national radio show Brain Brew from PRI, Public Radio International.
Jeffrey Stamp Ph.D. is Vice President of R&D at the Eureka! Ranch. Known for his intelligent, inspirational and intense approach, he's also a product development scientist holding patents in a broad range of fields. Both Doug and Jeffrey live in Cincinnati, Ohio.
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