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More copies of this ISBNOther titles in the Design Briefs series:
Visual Grammar (Design Briefs)by Christian Leborg
Synopses & ReviewsPublisher Comments:Life in the image world has made us all voracious, if not always deliberate, consumers of visual messages. Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can help you speak and write about visual objects and their creative potential, and better understand the graphics that bombard you 24/7. It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design. Dealing with every imaginable visual concept — from abstractions such as dimension, format, and volume; to concrete objects such as form, size, color, and saturation; to activities such as repetition, mirroring, movement, and displacement; to relations such as symmetry, balance, diffusion, direction, and variation — this book is an indispensable reference for beginners and seasoned visual thinkers alike. Whether you simply want to familiarize yourself with visual concepts or whether you're an experienced designer looking for new ways to convey your ideas to a client, Visual Grammar is the clear and concise manual that you've been looking for. Book News Annotation:Leborg (founder of K, "a knowledge and communications consultancy in
Oslo, Norway") presents a primer and grammatical dictionary of
elements of visual communication found in graphic design. The volume
covers abstract objects and structures such as dimension, format and
volume; concrete objects and structures including form, size, color,
and texture; activities such as repetition and mirroring; and
relations between several objects in a composition by pairing
illustrative drawings with brief textual definitions.
Annotation ©2006 Book News, Inc., Portland, OR (booknews.com) Synopsis:Both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design, this text deals with every imaginable visual concept, making it an indispensable reference for beginners and seasoned visual thinkers alike. Synopsis:<P>Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can help speak and write about visual objects and their creative potential, and better understand the graphics. It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design. <BR><BR>This book is dealing with every imaginable visual concept-from abstractions such as dimension, format, and volume; to concrete objects such as form, size, color, and saturation; to activities such as repetition, mirroring, movement, and displacement; to relations such as symmetry, balance, diffusion, direction, and variation. <BR></P> About the AuthorChristian Leborg is a designer and design educator. He is founding partner of K, a knowledge and communications consultancy in Oslo, Norway. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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