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Vice DOS & Don'ts 2: 17 Years of Street Fashion Critiquesby Thomas Morton
Synopses & Reviews
“Nice purple track pants you fat bitch,” is how Vice describes an infant out for a daily stroll with her parents. The girl is a DON’T even though she had nothing to do with dressing herself and luckily, will never be the wiser. Next, we have a potato chip logo that features Humpty Dumpty leaning on a counter. The caption says, “Dude is just chilling. He’s unflappable. You could be like, ‘Humpty, what if nobody shows up to our party?’ and he’d be all, ‘Don’t worry about it doood.’” This DO became so popular with the Vice readership that a fan had Humpty tattooed on his arm next to the word “unflappable.”
Vice Magazine’s DOs & DON’Ts started out as a way to appease clothing advertisers that were discouraged by Vice’s lack of fashion content. The feature snowballed completely out of control and has now come to define Vice more than anything else. The New York Times calls it “genius,” The Onion says, “spot-on,” and Maxim insists it’s “impossible to put down.” There is a rabid fan base of readers who hold DON’T parties and dress as various favorites (the purple track pants “bitch” being the most popular by far). The first volume, DOs & DON’Ts: 10 Years of Vice Magazine’s Street Fashion Critiques, has already sold over 50,000 copies and a webshow version of called DOs & DON’Ts & FRIENDs boasts such guest stars as Johnny Knoxville, Jimmy Kimmel, Sarah Silverman, David Cross, and even Rip Taylor, all of whom will be contributing their own DOs & DON’Ts to the book.
How such ridiculous fashion commentary grew to be so popular is a complete mystery to everyone involved but, at almost twice the size, this second book of all new entries is likely to quench America’s DOs & DON’Ts thirst for at least a week.
It has been eight years since the last book of DOs & DON’Ts. In that time, Vice magazine’s flagship column has changed from a couple guys in Brooklyn musing about pants to an international fashion juggernaut. With pictures sent in from thousands of contributors around the world and captions written by opinionated cranks around Vice’s offices in New York and London, the DOs & DON’Ts now represent the most incisive and honest commentary on street fashion in the last million years of humans wearing clothes.
This book collects the most exuberant DOs and lowliest, most stomach-turning DON’Ts from the last three years of Vice magazine and Vice.com, and presents them unto you in one tidy volume perfect for the cistern of your toilet or wherever else you keep your important reading material.
Behold, at long last, the eagerly awaited sequel to the highly successful DOs & DON'Ts: 10 Years of Vice Magazine's Street Fashion Critiques. Having sold over 35,000 copies of the first book and garnered a devoted following, the series rewards patient fans by delivering nearly twice as many searing, hilarious entries in its second installment, DOs & DON'Ts 2: A Couple Thousand More Zings, Burns and Riffs from the Pages of Vice Magazine. Vice's DOs & DON'Ts column started out as a way to appease clothing advertisers that were discouraged by the magazine's former lack of fashion content. The feature snowballed completely out of control and became a planet, nay, a brand, nay. a species all its own. Nowdays it is routinely ripped out of the magazine and taped to walls so that faithful readers may congregate to riff about their favorite D&Ds at parties, bars, offices, and bathhouses. The New York Times has heralded the column as genius, The Onion cackles spot-on, and Maxim lisps that it's impossible to put down. Vice Magazine started out as a lowly newsprint punk zine in 1994 in Montreal. Now it's this big, weird, famous, smart and stupid magazine that's published in 22 (that's right, fucking 22) countries. DOs & DON'Ts is the most well-known feature in Vice. It's this monthly thing where we either rip on people's clothes or praise strangers for being physically attractive. It's pretty shallow and disgusting of us, but it's also really funny. So there you go. How such ridiculous fashion commentary grew to be so popular is a complete mystery to everyone involved, but hey, who are we to judge? This second book of all-new entries is likely to quench America's DOs & DON'Ts thirst for atleast a week.
About the Author
Vice Magazine started out as a lowly newsprint punk zine in 1994 in Montreal. Now it’s this big, weird, famous, smart and stupid magazine that’s published in 22 (that’s right, fucking 22) countries. We mix real-deal investigative journalism, witty and learned interviews, the best young photographers and artists, and a total global perspective with dick jokes, gratuitous nudity, and questionable opinions on how to live one’s life. Then we fart it all out every month in a magazine that is so good, people get visibly angry and jealous when they touch it. Oh well. That’s their
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