- STAFF PICKS
- GIFTS + GIFT CARDS
- SELL BOOKS
- FIND A STORE
Creating the Perfect Design Brief: How to Manage Design for Strategic Advantageby Peter L Phillips
Synopses & Reviews
In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more. Covers all the essential elements comprising an effective design brief Copublished with the prestigious Design Management Institute
Book News Annotation:
This management guide analyzes the use of design briefs to enhance business strategy. Treating the brief as a document, a process, and a discipline, Phillips (a consultant on the management of design organizations) outlines its essential elements—assembling a team, developing the brief, project overview, category review, target audience, company portfolio, business objectives, phases, scope, timeline, budget, and research.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
About the Author
Peter L. Phillips is a 30-year design industry veteran and internationally recognized expert in developing corporate and brand identity design programs. An author and brand identity consultant for many Fortune 500 companies, he lives in Marblehead, MA.
What Our Readers Are Saying
Other books you might like