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1 Beaverton Art- Style and Design

Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

by

Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage Cover

 

Synopses & Reviews

Publisher Comments:

In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more. • Covers all the essential elements comprising an effective design brief • Copublished with the prestigious Design Management Institute

Book News Annotation:

This management guide analyzes the use of design briefs to enhance business strategy. Treating the brief as a document, a process, and a discipline, Phillips (a consultant on the management of design organizations) outlines its essential elements—assembling a team, developing the brief, project overview, category review, target audience, company portfolio, business objectives, phases, scope, timeline, budget, and research.
Annotation 2004 Book News, Inc., Portland, OR (booknews.com)

About the Author

Peter L. Phillips is a 30-year design industry veteran and internationally recognized expert in developing corporate and brand identity design programs. An author and brand identity consultant for many Fortune 500 companies, he lives in Marblehead, MA.

Product Details

ISBN:
9781581153248
Author:
Phillips, Peter L
Publisher:
Allworth Press
Author:
Phillips, Peter L.
Subject:
Production & Operations Management
Subject:
Management - General
Subject:
Graphic Arts - General
Subject:
Production planning
Subject:
Work design
Subject:
Business management
Copyright:
Edition Description:
Trade paper
Publication Date:
20040331
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Pages:
224
Dimensions:
9 x 6 x 6.1 in 12.16 oz

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Related Subjects

Arts and Entertainment » Art » Graphic Arts » Graphic Arts Technique Manuals
Arts and Entertainment » Art » Style and Design
Computers and Internet » Desktop Publishing » General

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Product details 224 pages Allworth Press - English 9781581153248 Reviews:
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