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Green Graphic Designby Brian Dougherty
Synopses & Reviews
Can a graphic designer be a catalyst for positive change? Breaking down the concept of “green design” step-by-step, respected industry leader Brian Dougherty captures the ability of designers to communicate, persuade, and ultimately spread a socially and ecologically responsible message to both consumers and corporations. Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including:
· Picking projects · Strategizing with clients · Choosing materials for manufacture and shipping · Understanding users · Picking ink and paper for printing · Binding · Packing final products · Building strong brands · Working with clients to foster transparency and corporate social responsibility
Fully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a “sustainability scorecard” and a complete glossary of key terms and resources ensure that anyone in the design field can implement practical green solutions. Green Graphic Design is an indispensable resource for graphic designers ready to look to the future of their business and the environment.
Book News Annotation:
The goal of Celery Design Collaborative in Berkeley, CA, is to do graphic design that "tastes good and is good for you." Co-founder Doughterty discusses designing backwards, packaging waste reduction, using alternative fibers, and other innovative ways to meet the challenges of green design. Aptly printed on recycled paper with low-VOC ink, the guide includes a sustainability scorecard for assessing which materials and processes represent the greenest choice in a particular situation, ecological guide to paper, glossary, and resources. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
Breaking down the concept of "green design" step-by-step, respected industry leader Brian Dougherty captures the ability of designers to communicate, persuade, and ultimately spread a socially and ecologically responsible message to both consumers and corporations.
The first book to focus on sustainable design
* Green paper, printing, binding, shipping, packaging, more
* Author is a respected leader in green design
* Simple, doable changes that can help save the earth
Be among the first graphic designers to shift toward sustainable, or green, design. A leader in the field, author Brian Dougherty explains how simple eco-friendly changes in the paper, printing, binding, shipping, packaging, and budgeting of products can add clarity, profitability, innovation, and even meaning to any design project. Illustrated case studies highlight the key steps in the process, and an extensive index of web resources, paper suppliers, and reading lists support the move toward going green. It isn’t easy going green...wait, yes, it is--when you’ve got Green Graphic Design to show the way!
About the Author
Brian Dougherty is a partner at Celery Design Collaborative and a recognized leader in green design. A founding member of the board of advisors for the AIGA Center for Sustainable Design, he lives and works in Berkeley, California.
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