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Rethink: Redesign: Reconstruct: How Top Designers Create Bold New Work by Re-Interpreting Original Designsby Mark Wasserman
Synopses & Reviews
It's often said that for every creative problem, there's more than one solution. Rethink Redesign Reconstruct is a book built on this principle. Author Mark Wasserman creates a unique experiment in design that's much like the process of remixing music. Here's how it works:
Top designers were given the source files to one of 37 print or electronic designs and asked to reinterpret the original art into new creations. They could use as many or as few of the original elements as they wished. Then the author interviewed each designer to learn how they approached the process, what their inspirations were, and how they really felt about the other designs.
Rethink Redesign Reconstruct is filled with over 220 visuals, most of which were created especially for this book. Packed full of inspiration, this book allows you to see the process behind each design by providing detailed question-and-answer sessions with each designer.
This visual feast offers wild and freeform designs to give you a creative jolt as well as detailed examinations of how other approaches also could have worked for the client.
The comprehensive range of design styles and brand new work found in Rethink Redesign Reconstruct is just the inspiration you need to make your work shine
How top designers create bold New Work by reinterpreting original designs.
This book is a powerful reminder that there's more than one solution to every creative problem. Readers will find 37 original projects followed by reinterpretations from top professionals. These re-mixes serve as a creative jolt for those inevitable times when designers need a little extra inspiration. Each section starts with an original design and detailed Q&A-style captions that explain the concept and process behind the design. The following re-designs--ranging from wild freedom creations to more subtle changes--are paired with insightful captions that give readers a rare (and sometimes humorous) glimpse into other professionals' creative thought processes. With page after page full of never-before-seen artwork, this book is the kind designers will pull down from the shelf again and again. It's an essential idea-sparking tool.
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