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Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brandsby Jeff Fisher
Synopses & Reviews
Showcases recent identity work for as variety of industries. Acts as a guide designers can use to show their clients the power of rethinking and redesigning their identities.
Identity design (logos, letterhead, web sites, etc.) is one of the most popular topics in design books, and Identity Crisis takes a fresh look at this common subject by exploring the process of redesigning existing identities to help businesses refine their images, communicate with customers, and find success.
Readers will get an inside look at the challenges of redesigning identities. They'll see the creative and strategic thinking behind fresh design work as well as have a powerful tool to show clients what a difference a professional can make to their image.
Book News Annotation:
Fisher, a creative identity consultant, surveys the graphic image and identity-transformations of 50 companies, briefly discussing the crisis that occurs with a stale identity and the need for a logo, letterhead, or website that reflects the changes occurring within a company. Credit is given to the firm and designers responsible for each redesign, and the redesigned companies featured include a campus magazine, a small vegetarian restaurant, the Seattle Space Needle, and Kodak. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
Clients in Crisis
It's not unusual for a business or organization to experience an identity crisis as the years pass and its public persona dulls. In Identity Crisis , identity design professional Jeff Fisher gives you a behind-the-scenes look at the identity redesign process in 50 different case studies. This book showcases results that designers around the world have provided for clients, including one-person businesses, retail operations, major corporations, restaurants, educational institutions, performing arts groups and more.
Through detailed, illustrated case studies, Identity Crisis presents the obstacles that graphic designers - and their clients - may face when an identity starts to lose its luster and target market appeal. This volume showcases the creative results in the redesign of logos, stationery, signage, websites, menus, environment and collateral items. Over 400 illustrative elements - befores and afters - provide the inspiration for a solution to any identity crisis.
With foreword by Jack Anderson of Hornall Anderson Design.
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