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A Shop of One's Own: Women Who Turned the Dream Into Reality
Synopses & Reviews
Love knitting, but not so hot on accounting? A whiz on a sewing machine but not skilled with a spreadsheet? Then this book is for you! Whether you're an amateur thinking about selling your work at a local market or the owner of an established company hoping to drive more traffic to your website, this handy guide explains everything you need to know about combining craft and business. Here's advice on your most pressing questions, from identifying potential customers to branding, approaching retailers, and social networking. Sections on legal issues, copyright, and basic accounting will guide you through potential minefields, while inspirational case studies prove that it is possible to make money doing something you love.
Includes contributions from Cut Out + Keep, Hope and Elvis, Clothkits and many more.
Whether you're an amateur or the owner of an established company, this handy guide explains everything you need to know about combining craft and business. It covers identifying potential customers, branding, approaching retailers, social networking, legal issues, copyright, basic accounting, and more. Inspirational case studies prove that it is possible to make money doing something you love.
Whether flowers are your fancy, hats your madness, or paper your passion, you can open a store selling the things you love. Victoria introduces a group of women entrepreneurs who, with perseverance and big dreams, created a rewarding niche in the retail market. Their triumphs and failures, practical advice, and insider secrets provide invaluable lessons for fledgling shop owners. Heres just the right advice to take you from establishing credit to choosing a space to developing a solid partnership with vendors. Find creative and inviting ideas for displaying your wares so customers will linger longer, and smart ways to get the biggest bang out of your advertising dollars. The profiles of shop owners will offer inspiration and provide invaluable role models.
About the Author
Mollie Makes is the UK's most successful lifestyle and craft magazine, bringing you the best of contemporary craft. The Mollie Makes team has handpicked projects from their favorite international designers for each book in the series, which perfectly complements the magazine's unique editorial style and first-class design. Author Clare Kelly is an established craft journalist and photographer who has contributed to some of the UK's leading creative magazines and websites including Making, Cloth, Knitting, and From Britain with Love.
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Business » Small Businesses » General
Business » Start Up Business
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