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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting a

by

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting a Cover

 

Synopses & Reviews

Publisher Comments:

A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way.
 
It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.

But what does it take to turn your idea into action? 
 
Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes.
 
In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real.
 
From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start.

Review:

"Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with 'GIST' ('great ideas for starting things'), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities — start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters — that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees. (Sept. 9) Forecast: Drawn in part from readers of the Forbes column from which the book takes its title, Kawasaki's fan base will seek this one out (and overlook the weaker sections to get to the usable nuggets)." Publishers Weekly (Copyright 2004 Reed Business Information, Inc.)

Synopsis:

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.
 
Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.
 
Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.

Synopsis:

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About the Author

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, “Boot Camp for Start-ups,” around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.

Table of Contents

Contents

A friend is one to whom you can pour out the contents of your heart, chaff and grain alike. Knowing that the gentlest of hands will take and sift it, keep what is worth keeping, and with a breath of kindness, blow the rest away.

—anonymous

Read Me First xi

Causation

Chapter 1: The Art of Starting 3

Articulation

Chapter 2:The Art of Positioning 29

Chapter 3:The Art of Pitching 44

Chapter 4:The Art of Writing a Business Plan 66

Activation

Chapter 5:The Art of Bootstrapping 79

Chapter 6:The Art of Recruiting 100

Chapter 7:The Art of Raising Capital 119

Proliferation

Chapter 8:The Art of Partnering 151

Chapter 9:The Art of Branding 167

Chapter 10:The Art of Rainmaking 192

Obligation

Chapter 11:The Art of Being a Mensch 211

Afterword 217

Index 219

Product Details

ISBN:
9781591840565
Author:
Kawasaki, Guy
Publisher:
Portfolio
Subject:
General
Subject:
Entrepreneurship
Subject:
New Business Enterprises
Subject:
Small Business
Subject:
Business-Start Up Business
Subject:
Marketing - General
Copyright:
Edition Description:
Hardback
Publication Date:
20040931
Binding:
HARDCOVER
Grade Level:
from 12
Language:
English
Illustrations:
Y
Pages:
240
Dimensions:
9.48x6.47x.85 in. .96 lbs.
Age Level:
from 18

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Related Subjects

Business » Investing
Business » Small Businesses » General
Business » Small Businesses » Operations
Business » Start Up Business
Health and Self-Help » Self-Help » Memory and Thinking Skills
Religion » Comparative Religion » General
Sports and Outdoors » Sports and Fitness » Basketball » General

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting a Used Hardcover
0 stars - 0 reviews
$10.50 In Stock
Product details 240 pages Portfolio - English 9781591840565 Reviews:
"Publishers Weekly Review" by , "Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with 'GIST' ('great ideas for starting things'), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities — start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters — that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees. (Sept. 9) Forecast: Drawn in part from readers of the Forbes column from which the book takes its title, Kawasaki's fan base will seek this one out (and overlook the weaker sections to get to the usable nuggets)." Publishers Weekly (Copyright 2004 Reed Business Information, Inc.)
"Synopsis" by ,
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.
 
Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.
 
Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.

"Synopsis" by ,
#LINK<>#
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