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Interviews | February 14, 2012

Jill Owens: IMG Stephen Dau: The Powells.com Interview



Stephen DauStephen Dau's The Book of Jonas is a marvelous, lyrical debut that examines the effects of war on everyone involved. Dau weaves together the stories... Continue »
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    The Book of Jonas

    Stephen Dau 9780399158452

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Whatever You Think, Think the Opposite

by Paul Arden

Whatever You Think, Think the Opposite Cover

 

Synopses & Reviews

Publisher Comments:

Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.

Review:

"Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as 'author of world's bestselling book,' ably demonstrating one nugget of wisdom to be found in his latest: 'Great people have great egos; maybe that's what makes them great.' Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned 'Take my advice with a grain of salt,' or 'Triumph for an advertising copywriter may be disaster for an accountant.' Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf." Publishers Weekly (Copyright Reed Business Information, Inc.)

Product Details

ISBN:
9781591841210
Author:
Arden, Paul
Publisher:
Portfolio Trade
Subject:
Decision Making & Problem Solving
Subject:
Success in business
Subject:
Risk-taking (Psychology)
Subject:
Personal Growth - Success
Subject:
Business Life - General
Subject:
Systems & Planning
Subject:
BUSINESS STRATEGY
Copyright:
Edition Description:
Mass Market
Publication Date:
20060310
Binding:
Paperback
Grade Level:
from 12
Language:
English
Illustrations:
Color art throughout
Pages:
144
Dimensions:
6.96x4.84x.53 in. .41 lbs.
Age Level:
from 18

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Whatever You Think, Think the Opposite Used Trade Paper
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Product details 144 pages Portfolio - English 9781591841210 Reviews:
"Publishers Weekly Review" by , "Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as 'author of world's bestselling book,' ably demonstrating one nugget of wisdom to be found in his latest: 'Great people have great egos; maybe that's what makes them great.' Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned 'Take my advice with a grain of salt,' or 'Triumph for an advertising copywriter may be disaster for an accountant.' Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf." Publishers Weekly (Copyright Reed Business Information, Inc.)
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