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Inside Steve's Brain

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Inside Steve's Brain Cover

 

Synopses & Reviews

Publisher Comments:

Steve Jobs has turned his personality traits into a business philosophy. Heres how he does it. 

Its hard to believe that one man revolutionized computers in the 1970s and 80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary. 

Inside Steves Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobs—not his heart or his famous temper, but his mind. So whats really inside Steves brain? According to Leander Kahney, who has covered Jobs since the early 1990s, its a fascinating bundle of contradictions. 

Jobs is an elitist who thinks most people are bozos—but he makes gadgets so easy to use, a bozo can master them. 

Hes a mercurial obsessive with a filthy temper—but he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter. 

Hes a Buddhist and anti-materialist—but he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising. 

In short, Jobs has embraced the traits that some consider flaws—narcissism, perfectionism, the desire for total control—to lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire. 

In Inside Steves Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the worlds most powerful brands. 

The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside Steves brain, and might even teach you something about how to build your own culture of innovation.

Synopsis:

Kahney offers an insider's guide to the unique leadership style of Steve Jobs, the driving force behind the success of Apple and Pixar.

Synopsis:

The bestselling author of Inside Steveand#8217;s Brain profiles Appleand#8217;s legendary chief designer, Jonathan Ive

and#160;

Jony Iveand#8217;s designs have not only made Apple one of the most valuable companies in the world; theyand#8217;ve overturned entire industries, from music and mobile phones to PCs and tablets.

and#160;

But for someone who has changed the world as much as he has, little is widely known about Appleand#8217;s senior vice president of industrial design. Unlike his former boss and creative partner Steve Jobs, Ive shuns the spotlight. Naturally shy and soft-spoken, he lets his work speak for itself and concerns himself only with his craft.

and#160;

In the first book to focus on Ive, Leander Kahney offers a rigorous and systematic examination of a remarkably creative career and provides insight into the principles underlying Iveand#8217;s success.

and#160;

Having covered Apple as an editor since the 1990s and interviewed Ive on numerous occasions, Kahney offers a unique perspective on how this man designs killer products that attract fanatically loyal customers.

Synopsis:

Steve Jobs has turned his personality traits into a business philosophy. Hereas how he does it.

Itas hard to believe that one man revolutionized computers in the 1970s and a80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.

Inside Steveas Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobsanot his heart or his famous temper, but his mind. So whatas really inside Steveas brain? According to Leander Kahney, who has covered Jobs since the early 1990s, itas a fascinating bundle of contradictions.

Jobs is an elitist who thinks most people are bozosabut he makes gadgets so easy to use, a bozo can master them.

Heas a mercurial obsessive with a filthy temperabut he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter.

Heas a Buddhist and anti-materialistabut he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising.

In short, Jobs has embraced the traits that some consider flawsanarcissism, perfectionism, the desire for total controlato lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire.

In Inside Steveas Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the worldas mostpowerful brands.

The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside Steveas brain, and might even teach you something about how to build your own culture of innovation.

About the Author

Leander Kahney is the news editor for Wired.com and primary author of the Cult of Mac blog. He is also the author of two acclaimed books, The Cult of Mac and The Cult of iPod.

Product Details

ISBN:
9781591841982
Subtitle:
The Genius Behind Apple's Greatest Products
Author:
Kahney, Leander
Publisher:
Portfolio Hardcover
Subject:
Management - General
Subject:
Leadership
Subject:
Management
Subject:
Computer Industry
Subject:
Computer industry -- United States.
Subject:
Apple Computer, Inc - Management
Copyright:
Edition Description:
Hardback
Publication Date:
20131114
Binding:
Hardback
Grade Level:
from 12
Language:
English
Illustrations:
1 16-pp BandW insert
Pages:
320
Dimensions:
9 x 6 in 1 lb
Age Level:
from 18

Related Subjects

Business » Biographies
Business » History and Biographies
Business » Personal Skills
Computers and Internet » Computers Reference » History and Society

Inside Steve's Brain Used Hardcover
0 stars - 0 reviews
$7.95 In Stock
Product details 320 pages Portfolio - English 9781591841982 Reviews:
"Synopsis" by , Kahney offers an insider's guide to the unique leadership style of Steve Jobs, the driving force behind the success of Apple and Pixar.
"Synopsis" by ,
The bestselling author of Inside Steveand#8217;s Brain profiles Appleand#8217;s legendary chief designer, Jonathan Ive

and#160;

Jony Iveand#8217;s designs have not only made Apple one of the most valuable companies in the world; theyand#8217;ve overturned entire industries, from music and mobile phones to PCs and tablets.

and#160;

But for someone who has changed the world as much as he has, little is widely known about Appleand#8217;s senior vice president of industrial design. Unlike his former boss and creative partner Steve Jobs, Ive shuns the spotlight. Naturally shy and soft-spoken, he lets his work speak for itself and concerns himself only with his craft.

and#160;

In the first book to focus on Ive, Leander Kahney offers a rigorous and systematic examination of a remarkably creative career and provides insight into the principles underlying Iveand#8217;s success.

and#160;

Having covered Apple as an editor since the 1990s and interviewed Ive on numerous occasions, Kahney offers a unique perspective on how this man designs killer products that attract fanatically loyal customers.

"Synopsis" by , Steve Jobs has turned his personality traits into a business philosophy. Hereas how he does it.

Itas hard to believe that one man revolutionized computers in the 1970s and a80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.

Inside Steveas Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobsanot his heart or his famous temper, but his mind. So whatas really inside Steveas brain? According to Leander Kahney, who has covered Jobs since the early 1990s, itas a fascinating bundle of contradictions.

Jobs is an elitist who thinks most people are bozosabut he makes gadgets so easy to use, a bozo can master them.

Heas a mercurial obsessive with a filthy temperabut he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter.

Heas a Buddhist and anti-materialistabut he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising.

In short, Jobs has embraced the traits that some consider flawsanarcissism, perfectionism, the desire for total controlato lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire.

In Inside Steveas Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the worldas mostpowerful brands.

The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside Steveas brain, and might even teach you something about how to build your own culture of innovation.

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