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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures Cover

 

Synopses & Reviews

Publisher Comments:

The acclaimed bestseller about visual problem solving-now bigger and better

"There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem."

So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools.

He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights.

Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.

Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.

 

Review:

"The premise behind Roam's book is simple: anybody with a pen and a scrap of paper can use visual thinking to work through complex business ideas. Management consultant and lecturer Roam begins with a 'watershed moment': asked, at the last minute, to give a talk to top government officials, he sketched a diagram on a napkin. The clarity and power of that image allowed him to communicate directly with his audience. From this starting point, Roam has developed a remarkably comprehensive system of ideas. Everything in the book is broken down into steps, providing the reader with 'tools and rules' to facilitate picture making. There are the four steps of visual thinking, the six ways of seeing and the 'SQVID' — a clumsy acronym for a 'full brain visual work out' designed to focus ideas. Roam occasionally overcomplicates; an extended case study takes up a full third of the book and contains an overload of images that belie the book's central message of simplicity. Nonetheless, for forward-thinking management types, there is enough content in these pages to drive many a brainstorming session. Illus." Publishers Weekly (Copyright Reed Business Information, Inc.)

Synopsis:

Used properly, a simple drawing on a humble napkin can help crystallize ideas and communicate in a way that people simply get. Roam shows that thinking with pictures can help anyone discover and develop new ideas, solve problems, and improve their ability to share their insights.

Synopsis:

A visual guide to making extraordinary presentations by the acclaimed author of The Back of the Napkin

We are all natural born presenters. We have ideas to share, voices to share them, and people to share them with. So why do most of us find public speaking so hard?

In this pithy but powerful guide, communication expert Dan Roam provides a simple five-step path to take us from jitters and complexity to confidence and clarity. He explains his tried-and-true visual techniques and the wisdom he has gained from giving award-winning presentations. Roam shows us how to:

and#160; and#160; and#160;and#149; Clearly present any idea with simple visuals
and#160; and#160; and#160;and#149; Know our audience before we step in front
and#160; and#160; and#160;of them
and#160; and#160; and#160;and#149; Channel fear into fun

Roamand#8217;s lively visual style, hand-drawn pictures, and vivid text will help regular people overcome anxiety and make brilliant presentations.

Synopsis:

The acclaimed bestseller about visual problem solving-now bigger and better

"There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem."

So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools.

He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights.

Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.

Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.

About the Author

Dan Roam is the founder and president of Digital Roam Inc., a management- consulting firm that helps business executives solve complex problems through visual thinking. He has brought his unique approach to clients such as General Electric, Wal-Mart, Wells Fargo Bank, the U.S. Navy, HBO, News Corporation, and Sun Microsystems, among many others. He lectures around the country for clients and at business conferences.

Product Details

ISBN:
9781591841999
Subtitle:
Solving Problems and Selling Ideas with Pictures
Author:
Roam, Dan
Publisher:
Portfolio Trade
Subject:
Management
Subject:
Problem solving
Subject:
Economics - General
Subject:
Business Communication - General
Subject:
Decision Making & Problem Solving
Subject:
Creative ability in business
Subject:
Visualization
Copyright:
Edition Description:
Paperback / softback
Publication Date:
20130226
Binding:
Paperback
Grade Level:
from 12
Language:
English
Illustrations:
2/c throughout
Pages:
304
Dimensions:
7 x 7 in 1 lb
Age Level:
from 18

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Related Subjects

Business » Communication
Business » Personal Skills

The Back of the Napkin: Solving Problems and Selling Ideas with Pictures Used Hardcover
0 stars - 0 reviews
$15.95 In Stock
Product details 304 pages Portfolio - English 9781591841999 Reviews:
"Publishers Weekly Review" by , "The premise behind Roam's book is simple: anybody with a pen and a scrap of paper can use visual thinking to work through complex business ideas. Management consultant and lecturer Roam begins with a 'watershed moment': asked, at the last minute, to give a talk to top government officials, he sketched a diagram on a napkin. The clarity and power of that image allowed him to communicate directly with his audience. From this starting point, Roam has developed a remarkably comprehensive system of ideas. Everything in the book is broken down into steps, providing the reader with 'tools and rules' to facilitate picture making. There are the four steps of visual thinking, the six ways of seeing and the 'SQVID' — a clumsy acronym for a 'full brain visual work out' designed to focus ideas. Roam occasionally overcomplicates; an extended case study takes up a full third of the book and contains an overload of images that belie the book's central message of simplicity. Nonetheless, for forward-thinking management types, there is enough content in these pages to drive many a brainstorming session. Illus." Publishers Weekly (Copyright Reed Business Information, Inc.)
"Synopsis" by , Used properly, a simple drawing on a humble napkin can help crystallize ideas and communicate in a way that people simply get. Roam shows that thinking with pictures can help anyone discover and develop new ideas, solve problems, and improve their ability to share their insights.
"Synopsis" by ,
A visual guide to making extraordinary presentations by the acclaimed author of The Back of the Napkin

We are all natural born presenters. We have ideas to share, voices to share them, and people to share them with. So why do most of us find public speaking so hard?

In this pithy but powerful guide, communication expert Dan Roam provides a simple five-step path to take us from jitters and complexity to confidence and clarity. He explains his tried-and-true visual techniques and the wisdom he has gained from giving award-winning presentations. Roam shows us how to:

and#160; and#160; and#160;and#149; Clearly present any idea with simple visuals
and#160; and#160; and#160;and#149; Know our audience before we step in front
and#160; and#160; and#160;of them
and#160; and#160; and#160;and#149; Channel fear into fun

Roamand#8217;s lively visual style, hand-drawn pictures, and vivid text will help regular people overcome anxiety and make brilliant presentations.

"Synopsis" by ,

The acclaimed bestseller about visual problem solving-now bigger and better

"There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem."

So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools.

He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights.

Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.

Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.

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