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The Icarus Deception: How High Will You Fly?

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The Icarus Deception: How High Will You Fly? Cover

ISBN13: 9781591846079
ISBN10: 1591846072
Condition: Standard
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Synopses & Reviews

Publisher Comments:

"The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about."

In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is different. It's about you - your choices, your future, and your potential to make a huge difference in whatever field you choose.

There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they're indispensable. And in today's world, they get the best jobs and the most freedom.

Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of...

*Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces.

*Marissa Mayer, who keeps Google focused on the things that really matter.

*Jason Zimdars, a graphic designer who got his dream job at 37signals without a résumé.

*David, who works at Dean and Deluca coffeeshop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return.

As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."

Review:

"The latest of Godin's cheerleaderly books is written in bumper sticker fashion, urging readers to overcome 'brainwashing' and release the artist within. Unfortunately, this means Godin (Poke the Box) doesn't offer anything that hasn't been espoused by every generation since Socrates: 'Art is what we do when we are truly alive.' 'Fly closer to the sun.' 'Art has no right answer.' 'We don't need more stuff; we need more humanity.' Art is about breaking out of the box, not being a cog in the system; it's standing up to authority. But only once does Godin mention that this might result in a lack of ability to pay the rent. In that case, art should be arrived at in little steps. He gives tips to becoming an artist: notice, don't be afraid of humiliation, and 'when art fails, make better art.' Perhaps smarting from comments on previous books, he warns against critics: 'Shun the nonbelievers.' He pushes readers to connect with the world, to be human; at the same time he suggests that they are above the masses and need to follow their own paths. The truth is that artists don't need a book to tell them what to do; they are already doing it. (Jan.)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.

Synopsis:

“The impediment to action advances action. What stands in the way becomes the way.”  — Marcus Aurelius

We are stuck, stymied, frustrated. But it neednt be this way. There is a formula for success thats been followed by the icons of history—from John D. Rockefeller to Amelia Earhart to Ulysses S. Grant to Steve Jobs—a formula that let them turn obstacles into opportunities. Faced with impossible situations, they found the astounding triumphs we all seek.

These men and women were not exceptionally brilliant, lucky, or gifted. Their success came from timeless philosophical principles laid down by a Roman emperor who struggled to articulate a method for excellence in any and all situations.

This book reveals that formula for the first time—and shows us how we can turn our own adversity into advantage.

 

Synopsis:

In Seth Godinandrsquo;s most inspiring book, he challenges readers to find the courage to treat their work as a form of art
and#160;
Everyone knows that Icarusandrsquo;s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldnandrsquo;t want employees to believe that obedience and conformity are the keys to success?
and#160;
But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.
and#160;
The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isnandrsquo;t a genetic disposition or a specific talent. Itandrsquo;s an attitude we can all adopt. Itandrsquo;s a hunger to seize new ground, make connections, and work without a map. If you do those things youandrsquo;re an artist, no matter what it says on your business card.
and#160;
Godin shows us how itandrsquo;s possible and convinces us why itandrsquo;s essential.

About the Author

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

Table of Contents

Small Is the New Big Warning

New Rules, New Winners

Introduction: You're Smarter Than They Think

AAA Auto Parts

Accountability

Acorns, Infected

Artists Care About The Art

Atkins

Benchmarks = Mediocrity

Billboards That Change

Bluegrass And The Cello Player

Bon Jovi And The Pirates

Branding Is Dead; Long Live Branding

Brand My Car, Brand Me

A Brief History Of Hard Work, Adjusted For Risk

Burgerville

Camp, Mickey Rooney, And Your Marketing Problem

Carly Never Had a Chance

CEO Blogs

Change Junkies

Check This Box

China (All That Tea!)

Christmas Card Spam

Clean Fire Trucks

Cliff Climbing (Please Don't Fall Off)

Cliffsnotes

Clinging To Your Job Title?

Clown, Are You A?

Clueless, We Are All

CMO, The Plight of The

Cogs

Commissions (How To Invest Them)

Competence

Cookies And The Technical Ignorance of Joe Surfer

Cookies (The Other Kind Of Cookie)

Cover, Judging A Book By Its

Criticism

Cuff Links

Cursive Versus Typing

Customer Service, A Modest Proposal For

Daylight Saving Time

Digital Divide, The New

Ding

Disrespect

Do Less

Don't Go To Business School

Doughnuts

Echo Chamber

Egomaniac

Enthusiasts

Fear Of Loss, Desire For Gain

Feedback, How To Get

Feedback, How To Give

Fifty States, Flamethrowers, And Sticky Traditions

Flack, As In PR Flack

Flipping The Funnel

Fluffernutter

Fog City Chocolate

Free Prize

Functionality

The Future Isn't What It Used To Be

Gmail

Grandmothers Understand The Net Now, Even

Grass (No, Not That Kind)

Guillotine Or Rack?

Heinlein

Hershey (No Kisses)

Hotels And The Cheap Fortune Cookie

I Changed My Mind Yesterday

Jetblue

Jobs For Purple Cows

A Job Strategy That Makes You A Loser

Journalists

Justin And Ashley

Later Is Not An Option

Local Max, How To Avoid The

Local Max, How The New Marketing Changes The

McDonald's Cocktail Party

"McJob"

Mail, The Check Is In The

"Maybe," Getting People Not To Say

Maybe-Proofing Your Organization

Measurement Increases Speed

Mediocrity

Minnesota Isn't Akron

Mission

Monopolies And The Death Of Scarcity

Mouse Flavor

Myths

Naming

Naming, The New Rules Of

The Needle, The Vise . . . And The Baby Rattle

Never, Do The

No!

No Such Thing As Side Effects

Only

Open Big

Oprah's Show?, How Much Would You Pay To Be On

Optimism

Opt-In

Ostrich

Oxymorons, Just About

Painfully Simple

Parsley

Permission

Pez And Lithuanian Language Records

Pigeons, Superstitious

Placebo Affect, The

Palne, There Are Two Ways To Catch A

Please Don't Make Me Feel So Stupid

Pledge Week

Podcast, Why I Don't Have A

Poilâne, Remembered

Polka

Progress?

Promotions

Prostitution

Provincetown Helmet Insight

Proximity Effect, The

Purple

Quality

Question, The Wrong

Recipe?, Did You Forget The

Reinforcement

Relax . . . , I Mean, Work On The Difficult

Respect And The Fuller Brush Man

Rifting

Right Thing, Doing The

Ringtones

RSS

Rules, Playing By The

Safe Is Risky

Sales

Salinger Knew Better

Satin Pillow, Visualizing The

Scarcity, There's A Shortage Of

Secrets To Success

Selfish Wifi, Razor Blades and Halloween

Sharp Needle, Big Haystack

Shortcuts

Short Words And The KMart Shoppers

Small Is The Big New

Small Is The New Big!

Socks

Soda (They Even Make Mashed-Potato Flavor)

Souvenirs—Real Compared To What?

Soy Luck Club

Spectrum—Is It Ours Or Theirs?

Stagnation

Start Now—Hurry!

Subscriptions

Talking Rabbit . . . So, A Rabbi, A Priest, And A

Technorati

Television Is The New Normal

They Don't Care, They Don't Have To

Thinking Big

Torchbearers

Tradition!

Trust And Respect, Courage And Leadership

The Two Obvious Secrets Of Every Service Business

Ubiquity

Ugly, The Web Is

USPS's Yellow Jersey

Verbs (Gerunds, Actually)

Video? Do You Act Differently When You're On

Viral?, What Makes An Idea

Waffles Are Always On The Menu

Wake-up Calls, A Wake-up Call About

Walls, Cliffs, And Bricks

Web Designers

What Did You Do During The 2000s?

What Then?

Who's Who?

Who You Know Doesn't Matter

Why (Ask Why?)

Woot.com And The Edge

Words

Working Class

Wrappers

Yak Shaving

You Are Your References

Your Very Own Printing Press

Zebra Cake, Famous

Some E-Books ( In Handy Printed Form)

Acknowledgments

Index

What Our Readers Are Saying

Add a comment for a chance to win!
Average customer rating based on 2 comments:

RosanneBane, July 16, 2013 (view all comments by RosanneBane)
WARNING: This book will open your mind.
The Icarus Deception emphasizes that everyone in the new Connection Economy is an artist and that whether you're ready to embrace your identity as an artist yet or not, the old Industrial Economy is crumbling before our eyes. TID encourages you to challenge your beliefs and assumptions about being an artist. It keeps raising questions until you actually start to let the new ideas in. Then you can feel your old Industrial-based paradigm crumble behind your eyes, creating the mental space needed to embrace the new Connection paradigm.
I haven't finished reading TID yet, but the question at the bottom of page 68 sparked such an idea-storm, I'm returning my library copy and ordering my own today.
Was this comment helpful? | Yes | No
RosanneBane, July 16, 2013 (view all comments by RosanneBane)
WARNING: This book will open your mind.
The Icarus Deception emphasizes that everyone in the new Connection Economy is an artist and that whether you're ready to embrace your identity as an artist yet or not, the old Industrial Economy is crumbling before our eyes. TID encourages you to challenge your beliefs and assumptions about being an artist. It keeps raising questions until you actually start to let the new ideas in. Then you can feel your old Industrial-based paradigm crumble behind your eyes, creating the mental space needed to embrace the new Connection paradigm.
I haven't finished reading TID yet, but the question at the bottom of page 68 sparked such an idea-storm, I'm returning my library copy and ordering my own today.
Was this comment helpful? | Yes | No
View all 2 comments

Product Details

ISBN:
9781591846079
Author:
Godin, Seth
Publisher:
Portfolio
Author:
Holiday, Ryan
Subject:
Economics - General
Subject:
Careers
Subject:
Marketing - General
Subject:
Leadership
Subject:
Motivational
Subject:
Success
Edition Description:
Trade paper
Publication Date:
20121231
Binding:
Paperback
Grade Level:
from 12
Language:
English
Illustrations:
2 BandW photos and 1 BandW image
Pages:
224
Dimensions:
7 x 5 in 1 lb
Age Level:
from 18

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Related Subjects

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Business » Writing
Health and Self-Help » Self-Help » Creativity
History and Social Science » Economics » General

The Icarus Deception: How High Will You Fly? Used Hardcover
0 stars - 0 reviews
$16.50 In Stock
Product details 224 pages Portfolio - English 9781591846079 Reviews:
"Publishers Weekly Review" by , "The latest of Godin's cheerleaderly books is written in bumper sticker fashion, urging readers to overcome 'brainwashing' and release the artist within. Unfortunately, this means Godin (Poke the Box) doesn't offer anything that hasn't been espoused by every generation since Socrates: 'Art is what we do when we are truly alive.' 'Fly closer to the sun.' 'Art has no right answer.' 'We don't need more stuff; we need more humanity.' Art is about breaking out of the box, not being a cog in the system; it's standing up to authority. But only once does Godin mention that this might result in a lack of ability to pay the rent. In that case, art should be arrived at in little steps. He gives tips to becoming an artist: notice, don't be afraid of humiliation, and 'when art fails, make better art.' Perhaps smarting from comments on previous books, he warns against critics: 'Shun the nonbelievers.' He pushes readers to connect with the world, to be human; at the same time he suggests that they are above the masses and need to follow their own paths. The truth is that artists don't need a book to tell them what to do; they are already doing it. (Jan.)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
"Synopsis" by ,
“The impediment to action advances action. What stands in the way becomes the way.”  — Marcus Aurelius

We are stuck, stymied, frustrated. But it neednt be this way. There is a formula for success thats been followed by the icons of history—from John D. Rockefeller to Amelia Earhart to Ulysses S. Grant to Steve Jobs—a formula that let them turn obstacles into opportunities. Faced with impossible situations, they found the astounding triumphs we all seek.

These men and women were not exceptionally brilliant, lucky, or gifted. Their success came from timeless philosophical principles laid down by a Roman emperor who struggled to articulate a method for excellence in any and all situations.

This book reveals that formula for the first time—and shows us how we can turn our own adversity into advantage.

 

"Synopsis" by ,
In Seth Godinandrsquo;s most inspiring book, he challenges readers to find the courage to treat their work as a form of art
and#160;
Everyone knows that Icarusandrsquo;s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldnandrsquo;t want employees to believe that obedience and conformity are the keys to success?
and#160;
But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.
and#160;
The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isnandrsquo;t a genetic disposition or a specific talent. Itandrsquo;s an attitude we can all adopt. Itandrsquo;s a hunger to seize new ground, make connections, and work without a map. If you do those things youandrsquo;re an artist, no matter what it says on your business card.
and#160;
Godin shows us how itandrsquo;s possible and convinces us why itandrsquo;s essential.

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