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Original Essays | September 15, 2014

Lois Leveen: IMG Forsooth Me Not: Shakespeare, Juliet, Her Nurse, and a Novel



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1 Burnside Reference- Words on Words

The Pun Also Rises: How the Humble Pun Revolutionized Language, Changed History, and Made Wordplay More Than Some Antics

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The Pun Also Rises: How the Humble Pun Revolutionized Language, Changed History, and Made Wordplay More Than Some Antics Cover

ISBN13: 9781592406234
ISBN10: 1592406238
Condition: Standard
Dustjacket: None
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Synopses & Reviews

Publisher Comments:

A presidential speechwriter for Bill Clinton explores the hidden power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes 

From the meatpacking plants that inspired Henry Fords first moving assembly line to the "domino theory" that led America into Vietnam to the "bicycle for the mind" that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us—and still do today.

Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere—in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. Thats why, at their worst, analogies can deceive, manipulate, or mislead us into disaster. The challenge? Spotting the difference before its too late.

Rich with engaging stories, surprising examples, and a practical method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity, and offer readers a fresh approach to resolving some of todays most intractable challenges.  

Synopsis:

A former word pun champion's funny, erudite, and provocative exploration of puns, the people who make them, and this derided wordplay's remarkable impact on history.

The pun is commonly dismissed as the lowest form of wit, and punsters are often unpopular for their obsessive wordplay. But such attitudes are relatively recent developments. In The Pun Also Rises, John Pollack-a former World Pun Champion and presidential speechwriter for Bill Clinton-explains why such wordplay is significant: It both revolutionized language and played a pivotal role in making the modern world possible. Skillfully weaving together stories and evidence from history, brain science, pop culture, literature, anthropology, and humor, The Pun Also Rises is an authoritative yet playful exploration of a practice that is common, in one form or another, to virtually every language on earth.

At once entertaining and educational, this engaging book answers fundamental questions: Just what is a pun, and why do people make them? How did punning impact the development of human language, and how did that drive creativity and progress? And why, after centuries of decline, does the pun still matter?

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Synopsis:

Provides a light-hearted exploration of puns, including the brain science and history behind them, as well as how they play out in pop culture.

About the Author

Former presidential speechwriter John Pollack won the 1995 O. Henry World Championship Pun-Off. Earlier in his career, he wrote for The Hartford Courant and spent three years in Spain as a freelance foreign correspondent writing for the Associated Press, Los Angeles Times, USA Today, The Miami Herald, and Advertising Age, among others. His previous books include Cork Boat and The World on a String: How to Become a Freelance Foreign Correspondent. He currently works as a speechwriter and consultant for ROI Communication, a consulting firm. He lives in New York City.

What Our Readers Are Saying

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Average customer rating based on 1 comment:

Nancy McClure, January 18, 2012 (view all comments by Nancy McClure)
This is not another collection of puns, but a discussion of wordplay's history and philosophy. "The Pun Also Rises" goes down easy, with light yet thoughtful writing. The author defines "pun" more broadly than I would, which is all to the good in this case. Touching on cognitive psychology, rhetoric, competition, hip-hop and more, this book makes a great read for any thoughtful lover of wordplay.
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Product Details

ISBN:
9781592406234
Subtitle:
How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas
Author:
Pollack, John
Publisher:
Gotham
Subject:
Humor : General
Subject:
English language -
Subject:
Semantics
Subject:
Linguistics - General
Subject:
Business Communication
Copyright:
Edition Description:
Hardback
Series Volume:
How the Humble Pun R
Publication Date:
20140911
Binding:
Hardback
Grade Level:
from 12
Language:
English
Pages:
256
Dimensions:
7.83 x 5.28 x 0.97 in 0.7 lb
Age Level:
from 18

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Related Subjects

Arts and Entertainment » Humor » General
Arts and Entertainment » Humor » Parodies
Featured Titles » Humanities
History and Social Science » Linguistics » General
Reference » Words Phrases and Language
Reference » Words on Words

The Pun Also Rises: How the Humble Pun Revolutionized Language, Changed History, and Made Wordplay More Than Some Antics Used Hardcover
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Product details 256 pages Gotham Books - English 9781592406234 Reviews:
"Synopsis" by ,
A former word pun champion's funny, erudite, and provocative exploration of puns, the people who make them, and this derided wordplay's remarkable impact on history.

The pun is commonly dismissed as the lowest form of wit, and punsters are often unpopular for their obsessive wordplay. But such attitudes are relatively recent developments. In The Pun Also Rises, John Pollack-a former World Pun Champion and presidential speechwriter for Bill Clinton-explains why such wordplay is significant: It both revolutionized language and played a pivotal role in making the modern world possible. Skillfully weaving together stories and evidence from history, brain science, pop culture, literature, anthropology, and humor, The Pun Also Rises is an authoritative yet playful exploration of a practice that is common, in one form or another, to virtually every language on earth.

At once entertaining and educational, this engaging book answers fundamental questions: Just what is a pun, and why do people make them? How did punning impact the development of human language, and how did that drive creativity and progress? And why, after centuries of decline, does the pun still matter?

Watch a Video

"Synopsis" by , Provides a light-hearted exploration of puns, including the brain science and history behind them, as well as how they play out in pop culture.
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