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Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketingby Jay Conrad Levinson
Synopses & Reviews
The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with todays ultimate marketing weapon—the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams—all while saving time and money! This complete Guerrilla Marketing online guide includes: The 10 most effective Guerrilla strategies Case studies of the five greatest online Guerrilla Marketing campaigns How to create a high-impact website on a budget Low-cost tactics for maximizing traffic The 12 biggest internet marketing mistakes and how to avoid them Creative tactics and cutting-edge tools that inspire customers to take action Essential information on cutting-edge technology
Book News Annotation:
The authors of this advice book address people bringing their businesses to the internet--both professional and amateur--on "guerilla marketing" techniques, attention-getting advertising strategies for small businesses that require a low budget. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
The Father of Guerrilla Marketing conquersthe newest marketing frontierLevinson offers you a step-by-step system on how to apply theproven “Guerrilla” strategies to the ultimate marketingweapon, the Internet. Its enormous appeal is the focuson how to achieve greater visibility and increased profitsthrough energy, time and imagination rather than bigmarketing dollars. You learn how to level the playingfield by gaining traffic to your website, convert visitorsinto paying customers, and ultimately take yourbusiness to new levels of profitability and efficiency.
About the Author
Jay Conrad Levinson is the author of morethan 30 Guerilla Marketing books as well as 24 otherbusiness books. His books appear in 37 languages and arerequired reading in many MBA programs worldwide.
Levinson teams up with the authors of Mastering MarketingOnlineMitch Meyerson and Mary EuleScarborough to create an unstoppable teamof expertise and a must-buy book for Internet success.
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