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1 Burnside Business- Small Business Types
2 Home & Garden Crafts- General
5 Local Warehouse Crafts- General
25 Remote Warehouse Crafts- Sewing

The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and Online

by

The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and Online Cover

 

Staff Pick

Dreaming of quitting your day job and opening up an Etsy shop? Kari Chapin, with help from crafty experts like Amy Karol (Bend the Rules with Fabric) and Megan Reardon (notmartha.org), has written a timely and inspiring guide to starting, marketing, and sustaining your own craft business.
Recommended by Megan, Powells.com

Synopses & Reviews

Publisher Comments:

It's an exciting new world for crafters. Handmade is hip, creativity is what the market wants, and there are many profitable sales opportunities that didn't exist a few short years ago. For crafters who have more confidence running a sewing machine than setting up a Web site, The Handmade Marketplace breaks down and makes sense of the global possibilities for marketing and selling crafts.

First, determine the right price for every item — not too expensive and definitely not too cheap. Whether the product is beaded jewelry or felted slippers, illustrations or tote bags, author Kari Chapin helps crafters determine cost of goods, market competition, and the pros and cons of wholesale and retail sales. If the price is right, customers will buy.

Then it's on to selling. The boom in indie craft fairs and sites such as Etsy (Your place to buy and sell all things handmade) is providing artisans with an ever-expanding marketplace for handcrafted items. Chapin demystifies every venue. She explains the guidelines that craft fairs impose on exhibitors, the typical yearly calendar of shows, and how to start a new craft fair.

For the crafter interested in online sales, there are tips on styling and propping crafts for photographs and technical explanations of how the most popular Web marketplaces run. Traditional brick and mortar consignment stores are still very good options for many crafters. Chapin explains how to approach shopkeepers and build strong relationships.

Wrapping everything up with media advice and tips on how to get the word out, The Handmade Marketplace is the sales and marketing bible that today's crafters need.

Review:

"The Handmade Marketplace is the first small business book I have seen that is written to, for and by the Indie Crafter.....also a real page turner and enlightening read for someone who has been in the crafty biz for years." Jennifer Perkins, designer

Review:

"The Handmade Marketplace gives you all the answers to the D-I-Whys, Whats and Hows of being a crafty-preneur." Betz White, designer and author of Sewing Green

Synopsis:

Turn your craft into a successful business! Even the most expert crafters may find it challenging to market and sell their wares, but with Kari Chapin you have an experienced guide at your side. Learn to determine your cost of goods, set prices, identify the competition, and understand the ins and outs of wholesale and retail sales. Explore the various sales venues available, including independent craft fairs, Web sites such as Etsy, and traditional stores, and learn to maximize your visibility and sales in each one. Want to start your own website? Chapin shows you how to style and prop your crafts for photography and explains how the most popular Web marketplaces operate. You'll find everything you need to turn your talent into profits.

Synopsis:

Since its original publication in 2010, Kari Chapin's The Handmade Marketplace has inspired thousands of crafters around the world to find the courage and know-how they need to make money — and even to make a full-time living — from doing what they love best. Now, this best-selling guide has been completely revised and updated to include solid information on the latest on-line and social media opportunities for sales and marketing, as well as fresh advice and invaluable tips from successful crafters and artists. With Kari Chapin at your side, you can live a more creative life and enjoy a lucrative career at the same time.

About the Author

Kari Chapin has worked in marketing and publicity for a variety of arts and nonprofi t organizations and managed a retail store featuring artisan goods.

Table of Contents

Introduction

My Creative Collective

Part 1 Getting to Know Yourself and Your Business

Chapter 1: Setting the Scene for Success

Setting Goals, Build a Nurturing Space, Getting Unstuck, Translating an Idea into a Reality

Chapter 2: Branding Your Business

Who Are Your Customers?,  What's Your Message and Look?, What's in a Name?, Develop a Logo

Chapter 3: Establishing Basic Business Practices

What Kind of Business Are You?, The Next Steps, Collecting Money, Pricing Your Work, Hiring Help

Part 2 Spreading the Word — and Images

Chapter 4: Marketing Basics

Marketing Defined, Essential Marketing Materials, Photographs are Key

Chapter 5: Your Craft Community

Making Connections, Online Communities, Community Swaps

Chapter 6: Blogging

Blogs and Websites Defined, Basic Setup, Writing a Successful Blog, Give and Take, What Makes a Blog Successful, Create an Online Newsletter

Chapter 7: Advertising and Publicity

Advertising Online, Be Your Own Best Ad Agency, Attracting Media Attention, Approaching Print Media, Putting Together a Press Kit, Writing Press Releases

Chapter 8: More Online Marketing Networks

Podcasting, Social Media

Part 3 Getting Down to Selling

Chapter 9: The Craft Fair Scene

First Things to Know, The Fair Application Process, Getting the Word, Preparing for the Fair, Designing Your Booth Space, Fair Day Etiquette, Starting Your Own Craft Fair

Chapter 10: Selling in Online Stores

Evaluating Marketplaces, Setting Up Your Online Shop, Customer Service, Answering Customer Questions and Comments

Chapter 11: Selling In Brick-and-Mortor Stores

Getting Your Foot in the Door, Persuasive Leave-Behind Materials, Meeting with the Store/Owner Manager, Selling on Consignment

Chapter 12: Get Creative: Other Selling Options and Opportunities

Join a Co-Op, Teach a Course, Hold Trunk Shows, Host House Parties, Offer Kits and Patterns

Parting Advice

Resources

Craft Show Supplies Checklist

Index

What Our Readers Are Saying

Add a comment for a chance to win!
Average customer rating based on 5 comments:

mcv636, January 1, 2011 (view all comments by mcv636)
this book is a good basic book to facilitate starting up a business. it is creative and interesting, but it is only a start. in reality there is so much more to do to start a business. i do really appreciate the information about online business. overall it is a very accessible read and i would recommend it.
Was this comment helpful? | Yes | No
(2 of 4 readers found this comment helpful)
minggusandmoob, April 8, 2010 (view all comments by minggusandmoob)
A very talented and fresh writer, Kari Chapin has opened up a world of handmade incite like never before through her first book The Handmade Marketplace. Her style of writing draws you in and makes you say "I could totally do that!". I love the way that this book collaborates with other "big name" crafters and etsy staff to bring us a well rounded and person look into the handmade world!
When I went to Barnes and Noble to research this book and other books like it I could not set this book aside. I read for over an hour and my leg started to fall asleep! I hope to sell enough stuff at the shop this week to be able to buy this book- I want to highlight the heck out of it and turn page corners!! The other thing that I love about this book is that Emily Martin did the artwork all through out (my two favorites in one place...sigh)!!


Was this comment helpful? | Yes | No
(5 of 7 readers found this comment helpful)
isabellawhitney, March 13, 2010 (view all comments by isabellawhitney)
The Handmade Marketplace is an excellent source of information for the independent entrepreneur. Chapin touches on all the necessary information for anyone interested in starting their own handmade/craft brand from home. I am currently working on a high-school senior independent-study program where I am crafting my own brand. The Handmade Marketplace could not be a more perfect book for my project. I have read through many similar books, but this is by far my favorite. Chapin somehow makes what could seem like an overwhelming task manageable. The book also provides advice and interviews from so many successful, talented people who have made strides in the online indie world. As an added bonus, the book is pleasing to look at. The illustrations are beautiful and inspiring in themselves.
Was this comment helpful? | Yes | No
(6 of 9 readers found this comment helpful)
View all 5 comments

Product Details

ISBN:
9781603424776
Subtitle:
How to Sell Your Crafts Locally, Globally, and Online
Author:
Chapin, Kari
Publisher:
Storey Publishing, LLC
Subject:
Sewing
Subject:
Reference
Subject:
Crafts-General
Subject:
CRAFTS & HOBBIES / General
Subject:
CRAFTS & HOBBIES / Reference
Subject:
BUSINESS & ECONOMICS / Small Business
Subject:
General Crafts & Hobbies
Subject:
Business & Economics-E-Commerce - Internet Marketing
Copyright:
Edition Description:
Paperback
Publication Date:
20140520
Binding:
Paperback
Language:
English
Illustrations:
Y
Pages:
256
Dimensions:
7.5 x 6.5 in

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Related Subjects

Arts and Entertainment » Art » General
Business » Accounting and Finance
Business » Small Businesses » By Type
Business » Small Businesses » Operations
Children's » General
Hobbies, Crafts, and Leisure » Crafts » General
Hobbies, Crafts, and Leisure » Crafts » Sewing
Religion » Comparative Religion » General
Science and Mathematics » Biology » Cytology and Cell Biology

The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and Online New Trade Paper
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$14.95 In Stock
Product details 256 pages Storey Publishing - English 9781603424776 Reviews:
"Staff Pick" by ,

Dreaming of quitting your day job and opening up an Etsy shop? Kari Chapin, with help from crafty experts like Amy Karol (Bend the Rules with Fabric) and Megan Reardon (notmartha.org), has written a timely and inspiring guide to starting, marketing, and sustaining your own craft business.

"Review" by , "The Handmade Marketplace is the first small business book I have seen that is written to, for and by the Indie Crafter.....also a real page turner and enlightening read for someone who has been in the crafty biz for years."
"Review" by , "The Handmade Marketplace gives you all the answers to the D-I-Whys, Whats and Hows of being a crafty-preneur."
"Synopsis" by ,

Turn your craft into a successful business! Even the most expert crafters may find it challenging to market and sell their wares, but with Kari Chapin you have an experienced guide at your side. Learn to determine your cost of goods, set prices, identify the competition, and understand the ins and outs of wholesale and retail sales. Explore the various sales venues available, including independent craft fairs, Web sites such as Etsy, and traditional stores, and learn to maximize your visibility and sales in each one. Want to start your own website? Chapin shows you how to style and prop your crafts for photography and explains how the most popular Web marketplaces operate. You'll find everything you need to turn your talent into profits.

"Synopsis" by , Since its original publication in 2010, Kari Chapin's The Handmade Marketplace has inspired thousands of crafters around the world to find the courage and know-how they need to make money — and even to make a full-time living — from doing what they love best. Now, this best-selling guide has been completely revised and updated to include solid information on the latest on-line and social media opportunities for sales and marketing, as well as fresh advice and invaluable tips from successful crafters and artists. With Kari Chapin at your side, you can live a more creative life and enjoy a lucrative career at the same time.
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