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The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and Onlineby Kari Chapin
Dreaming of quitting your day job and opening up an Etsy shop? Kari Chapin, with help from crafty experts like Amy Karol (Bend the Rules with Fabric) and Megan Reardon (notmartha.org), has written a timely and inspiring guide to starting, marketing, and sustaining your own craft business.
Synopses & Reviews
It's an exciting new world for crafters. Handmade is hip, creativity is what the market wants, and there are many profitable sales opportunities that didn't exist a few short years ago. For crafters who have more confidence running a sewing machine than setting up a Web site, The Handmade Marketplace breaks down and makes sense of the global possibilities for marketing and selling crafts.
First, determine the right price for every item — not too expensive and definitely not too cheap. Whether the product is beaded jewelry or felted slippers, illustrations or tote bags, author Kari Chapin helps crafters determine cost of goods, market competition, and the pros and cons of wholesale and retail sales. If the price is right, customers will buy.
Then it's on to selling. The boom in indie craft fairs and sites such as Etsy (Your place to buy and sell all things handmade) is providing artisans with an ever-expanding marketplace for handcrafted items. Chapin demystifies every venue. She explains the guidelines that craft fairs impose on exhibitors, the typical yearly calendar of shows, and how to start a new craft fair.
For the crafter interested in online sales, there are tips on styling and propping crafts for photographs and technical explanations of how the most popular Web marketplaces run. Traditional brick and mortar consignment stores are still very good options for many crafters. Chapin explains how to approach shopkeepers and build strong relationships.
Wrapping everything up with media advice and tips on how to get the word out, The Handmade Marketplace is the sales and marketing bible that today's crafters need.
"The Handmade Marketplace is the first small business book I have seen that is written to, for and by the Indie Crafter.....also a real page turner and enlightening read for someone who has been in the crafty biz for years." Jennifer Perkins, designer
"The Handmade Marketplace gives you all the answers to the D-I-Whys, Whats and Hows of being a crafty-preneur." Betz White, designer and author of Sewing Green
About the Author
Kari Chapin has worked in marketing and publicity for a variety of arts and nonprofi t organizations and managed a retail store featuring artisan goods.
Table of Contents
My Creative Collective
Part 1 Getting to Know Yourself and Your Business
Chapter 1: Setting the Scene for Success
Setting Goals, Build a Nurturing Space, Getting Unstuck, Translating an Idea into a Reality
Chapter 2: Branding Your Business
Who Are Your Customers?, What's Your Message and Look?, What's in a Name?, Develop a Logo
Chapter 3: Establishing Basic Business Practices
What Kind of Business Are You?, The Next Steps, Collecting Money, Pricing Your Work, Hiring Help
Part 2 Spreading the Word — and Images
Chapter 4: Marketing Basics
Marketing Defined, Essential Marketing Materials, Photographs are Key
Chapter 5: Your Craft Community
Making Connections, Online Communities, Community Swaps
Chapter 6: Blogging
Blogs and Websites Defined, Basic Setup, Writing a Successful Blog, Give and Take, What Makes a Blog Successful, Create an Online Newsletter
Chapter 7: Advertising and Publicity
Advertising Online, Be Your Own Best Ad Agency, Attracting Media Attention, Approaching Print Media, Putting Together a Press Kit, Writing Press Releases
Chapter 8: More Online Marketing Networks
Podcasting, Social Media
Part 3 Getting Down to Selling
Chapter 9: The Craft Fair Scene
First Things to Know, The Fair Application Process, Getting the Word, Preparing for the Fair, Designing Your Booth Space, Fair Day Etiquette, Starting Your Own Craft Fair
Chapter 10: Selling in Online Stores
Evaluating Marketplaces, Setting Up Your Online Shop, Customer Service, Answering Customer Questions and Comments
Chapter 11: Selling In Brick-and-Mortor Stores
Getting Your Foot in the Door, Persuasive Leave-Behind Materials, Meeting with the Store/Owner Manager, Selling on Consignment
Chapter 12: Get Creative: Other Selling Options and Opportunities
Join a Co-Op, Teach a Course, Hold Trunk Shows, Host House Parties, Offer Kits and Patterns
Craft Show Supplies Checklist
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