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Behind the Shutter: The Digital Wedding Photographer's Guide to Financial Success


Behind the Shutter: The Digital Wedding Photographer's Guide to Financial Success Cover


Synopses & Reviews

Publisher Comments:

Written primarily for wedding photographers, this manual starts with the basics of creating a solid business plan, finding customers and marketing to them through online social media outlets and old-fashioned face-to-face meetings, and goes on to coach readers how to build their brand, differentiate their studio from others, and offer enhanced and value-added products and services. Photographers are visionaries by nature, and this book shows them how to look to the future and use what they see to keep their studio on track and in touch with current and future customers. Advances in technology, changes in clients communication methods, and ripples in the economy can all challenge a photographer, but those who follow this plan will be poised to weather the vagaries of the marketplace and achieve long-term success.

Book News Annotation:

Cincotta, a photographer and studio owner, aids photographers in building a wedding photography business. He explains business basics, including business and marketing plans, metrics, and pricing; finding clients at bridal shows; marketing to brides on Facebook, Twitter, blogs, and websites, and through vendor displays and fliers; differentiating oneself through branding, logos, target demographics, and products; workflow; selling; establishing relationships; and working in video. Many color photos are included. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)

About the Author

Sal Cincotta is a professional photographer who has used his business school education and real-world experience from companies such as Procter & Gamble and Microsoft to grow his studio from a start-up to a million-dollar business in just four years. He lives in O'Fallon, Illinois.

Product Details

Cincotta, Salvatore
Amherst Media
Cincotta, Sal
Photography-Photography Business
Edition Description:
Trade Paper
Enhanced Audio Book with Photographs
Publication Date:
7 x 5 in 0.2 lb

Related Subjects

Arts and Entertainment » Photography » General
Arts and Entertainment » Photography » How To
Arts and Entertainment » Photography » Photography Business
Arts and Entertainment » Photography » Special Applications
Arts and Entertainment » Photography » Subjects and Themes » Celebrations and Events
Arts and Entertainment » Photography » Technique
Metaphysics » Healing
Religion » Comparative Religion » General
Sports and Outdoors » Outdoors » General

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Product details 158 pages Amherst Media - English 9781608952649 Reviews:
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