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Onward: How Starbucks Fought for Its Life Without Losing Its Soul

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Onward: How Starbucks Fought for Its Life Without Losing Its Soul Cover

 

Synopses & Reviews

Publisher Comments:

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership

lessons behind the global coffee companys comeback

 
In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

About the Author

Howard Schultz is the chairman, president, and CEO of Starbucks and the author of the New York Times bestseller Pour Your Heart Into It.

 
Joanne Gordon is a former Forbes writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and five previous books.

Product Details

ISBN:
9781609613822
Author:
Schultz, Howard
Publisher:
Rodale Press
Author:
Gordon, Joanne
Author:
Schultz, Howard
Subject:
General Business & Economics
Subject:
Business
Subject:
General-General
Subject:
Business Writing
Subject:
Corporate History
Subject:
Management
Edition Description:
Trade paper
Publication Date:
20120331
Binding:
TRADE PAPER
Language:
English
Illustrations:
16-page 4c insert
Pages:
384
Dimensions:
9 x 6 in

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Biography » Business
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History and Social Science » Economics » General
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