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Original Essays | September 15, 2014

Lois Leveen: IMG Forsooth Me Not: Shakespeare, Juliet, Her Nurse, and a Novel



There's this writer, William Shakespeare. Perhaps you've heard of him. He wrote this play, Romeo and Juliet. Maybe you've heard of it as well. It's... Continue »
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    Lois Leveen 9781476757445

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1 Beaverton Business- Management

Other titles in the BK Business series:

Good Company: Business Success in the Worthiness Era (BK Business)

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Good Company: Business Success in the Worthiness Era (BK Business) Cover

 

Synopses & Reviews

Publisher Comments:

Companies shirk taxes while padding profits. Firms foul the planet but keep raking in revenue. Reckless greed on Wall Street goes largely unpunished.

More evidence that bad guys finish first in business?

No. A different story is unfolding.

Noted economist Laurie Bassi and her coauthors show that despite the dispiriting headlines, we are entering a more hopeful economic age. The authors call it the “Worthiness Era.” And in it, the good guys are poised to win.

Good Company explains how this new era results from a convergence of forces, ranging from the explosion of online information-sharing to the emergence of the ethical consumer and the arrival of civic-minded Millennials. Across the globe, people are choosing the companies in their lives in the same way they choose the guests they invite into their homes. They are demanding that companies be “good company.”

Proof is in the numbers. The authors created the Good Company Index to take a systematic look at Fortune 100 companies records as employers, sellers, and stewards of society and the planet. The results were clear: worthiness pays off. Companies in the same industry with higher scores on the index—that is, companies that have behaved better—outperformed their peers in the stock market. And this is not some academic exercise: the authors have used principles of the index at their own investment firm to deliver market-beating results.

Using a host of real-world examples, Bassi and company explain each aspect of corporate worthiness, providing senior executives with the tools to adapt to the new road rules for business. The authors also describe how you can assess other companies with which you do business as a consumer, investor, or employee. This detailed guide will help you determine who the good guys are—those companies that are worthy of your time, your loyalty, and your money.

Good Company is a winner of several awards, including Choice Magazine's Outstanding Academic Title Award and a gold medal in the Business/Leadership category of the 2012 Nautilus Book Awards.

Book News Annotation:

Good guys don't have to finish last and businesses that consistently prove themselves trustworthy are finding their way to the top. This book shows what the standards are for a company to be considered "good." A company must be good employers, sellers and stewards, going beyond corporate social responsibility and conveying a sense of doing the right thing without being asked. The authors have created a Good Company Index by consolidating ratings of these areas and converting the numbers to grades. It serves as a guide for consumers to determine which companies are worthy of their time, trust and money. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

In recent decades, corporate PR departments and business books like Good to Great promised a new era of value-based leadership, but as recent events have shown, actual corporate behavior still follows the old “whatever you can get away with” standard. But Laurie Bassi and her co-authors have news: the "bad boy" days are over. As a result of a convergence of forces, ranging from the explosion of online information-sharing to the emergence of the ethical consumer and arrival of civic-minded Millennials, we’re in a new era, which they dub "the Worthiness Era.” To succeed, businesses must now prove to consumers, employees, and investors that they have earned their respect—that they are good company.

For the first time, Bassi, a noted economist, has the research to prove that good behavior is good business. The authors have compiled a groundbreaking "Good Company Index" that directly ties business results to stakeholder relationships. Not only do the authors have the hard evidence to prove that good behavior pays, they have used the principles of the index at their own investment firm to delivery market-beating results. Finally, the authors provide senior executives with the principles and tools to adapt to the new road rules for business.

 

About the Author

Laurie Bassi is an economist and expert in human capital analytics. She is CEO of McBassi & company, and also chairs Bassi Investments, which uses the principles of the Good Company Index to manage assets. She holds a Ph.D. in economics from Princeton University and spent the early years of her career as a tenured professor of economics at Georgetown University. She is the author of over 80 published papers, including two articles for Harvard Business Review.

Ed Frauenheim is Senior Editor at Workforce Management Magazine.

Dan McMurrer is the chief analyst at McBassi & Company and chief research officer at Bassi Investments.

Lawrence Costello has held management position at Campbell Soup, PepsiCo, and Frito Lay. He was most recently senior vice president for human resources at American Standard companies.

 

Table of Contents

Chapter 1 — The Worthiness Imperative

Chapter 2 — The Economic Imperative

Chapter 3 — The Social Imperative

Chapter 4 — The Political Imperative

Chapter 5 — Goodness Matters

Chapter 6 — Ranking Companies’ Goodness

Chapter 7 — The Good Employer

Chapter 8 — The Good Sellers

Chapter 9 — The Good Steward

Chapter 10 —The Worthiness Era

Chapter 11— A Hopefully Idealistic Vision

Appendix — Documentation for the Good Company Index

 

Product Details

ISBN:
9781609940614
Author:
Bassi, Laurie
Publisher:
Berrett-Koehler Publishers
Author:
George, Bill
Author:
McMurrer, Dan
Author:
Costello, Larry
Author:
Frauenheim, Ed
Subject:
Business Ethics
Subject:
Business-Manufacturing and Product Development
Subject:
Ethics
Subject:
corporate greed
Subject:
good to great
Subject:
BUSINESS, ORGANIZATION DEVELOPMENT, GLOBAL SUSTAINABILITY, ETHICS, CORPORATE CULTURE, CURRENT AFFAIRS, ACTIVISM
Subject:
CourseSmart Subject Description
Edition Description:
Hardcover
Series:
Bk Business
Publication Date:
20110931
Binding:
HARDCOVER
Language:
English
Pages:
264
Dimensions:
9.25 x 6.13 in

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Related Subjects

Business » Ethics
Business » Management
Business » Manufacturing and Product Development

Good Company: Business Success in the Worthiness Era (BK Business) Used Hardcover
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Product details 264 pages Berrett-Koehler Publishers - English 9781609940614 Reviews:
"Synopsis" by ,

In recent decades, corporate PR departments and business books like Good to Great promised a new era of value-based leadership, but as recent events have shown, actual corporate behavior still follows the old “whatever you can get away with” standard. But Laurie Bassi and her co-authors have news: the "bad boy" days are over. As a result of a convergence of forces, ranging from the explosion of online information-sharing to the emergence of the ethical consumer and arrival of civic-minded Millennials, we’re in a new era, which they dub "the Worthiness Era.” To succeed, businesses must now prove to consumers, employees, and investors that they have earned their respect—that they are good company.

For the first time, Bassi, a noted economist, has the research to prove that good behavior is good business. The authors have compiled a groundbreaking "Good Company Index" that directly ties business results to stakeholder relationships. Not only do the authors have the hard evidence to prove that good behavior pays, they have used the principles of the index at their own investment firm to delivery market-beating results. Finally, the authors provide senior executives with the principles and tools to adapt to the new road rules for business.

 

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