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The Complete Idiot's Guide to Crowdsourcing (Complete Idiot's Guides)

The Complete Idiot's Guide to Crowdsourcing (Complete Idiot's Guides) Cover

 

Synopses & Reviews

Publisher Comments:

Tap into the global talent pool.

Crowdsourcing leverages such social networking tools as Facebook and Twitter to tap into the power of many people to distribute one's work load or gain input. Aliza Sherman, crowdsourcing innovator, has helped her clients harness the incredible power of "crowd-think" and "crowd- do" to achieve goals as diverse as designing new products to test- marketing services to fundraising. In this guide, she explains the theory and practice of crowdsourcing and actually shows readers how to use it.

? A practical, prescriptive guide for those who want to put the ideas in such books as The Wisdom of Crowds and Here Comes Everybody into action.

? Step-by-step instructions.

? Insightful anecdotes from the world of crowdsourcing.

About the Author

Aliza Sherman is a web pioneer and social media innovator. She co-founded Conversify, an early social media marketing agency, and founded one of the first full-service Internet agencies in the 90s, Cybergrrl, Inc. Aliza provides forward-thinking commentary on social media and its impact on communications, marketing, and customer relations. She is an international speaker, and author of The Everything Blogging Book, Streetwise Ecommerce, and PowerTools for Women in Business.

Product Details

ISBN:
9781615640928
Publisher:
Alpha Books
Subject:
General Business & Economics
Author:
Sherman, Aliza
Subject:
Business - General
Subject:
General-General
Edition Description:
Mass Market
Series:
The Complete Idiot's Guide
Publication Date:
20110731
Binding:
TRADE PAPER
Grade Level:
from 12
Language:
English
Pages:
336
Dimensions:
9.14 x 7.42 x 0.75 in 1.07 lb
Age Level:
from 18

Related Subjects

Business » General
Business » Management
Business » Outsourcing
Business » Writing
Computers and Internet » Internet » Marketing
Computers and Internet » Internet » Web » Social Networking

The Complete Idiot's Guide to Crowdsourcing (Complete Idiot's Guides)
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Product details 336 pages Alpha Books - English 9781615640928 Reviews:
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