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Absolut Book: The Absolut Vodka Advertising Story

by

Absolut Book: The Absolut Vodka Advertising Story Cover

 

Synopses & Reviews

Publisher Comments:

The Absolut Vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden.

The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad.

Synopsis:

The initial collection of groundbreaking ads

Synopsis:

andlt;bandgt;The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever.andlt;/bandgt;andlt;BRandgt;andlt;BRandgt; Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden.andlt;BRandgt;andlt;BRandgt;The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad.andlt;BRandgt;andlt;BRandgt;andlt;bandgt;Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book.andlt;/bandgt; This advertising book features 15 chapters each chronicling the long life of this world famous glass art.andlt;BRandgt; andlt;uandgt;Chapters include:andlt;/uandgt;andlt;ulandgt;andlt;liandgt;Absolut Beginningandlt;/liandgt;andlt;liandgt;Absolut Objectsandlt;/liandgt;andlt;liandgt;Absolut Artandlt;/liandgt;andlt;liandgt;Absolut Fashionandlt;/liandgt;andlt;liandgt;Absolut Flavorsandlt;/liandgt;andlt;/ulandgt;In this book, andlt;bandgt;Richard Lewisandlt;/bandgt; of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.

Synopsis:

A andlt;Iandgt;New York Timesandlt;/Iandgt; bestseller, andlt;iandgt;Absolut Bookandlt;/iandgt; is the behind-the-scenes account of the birth and growth of this award-winning advertising campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever: Absolut vodka. It is a collector's delight with nearly five hundred images of ground-breaking print advertising.andlt;BRandgt;andlt;BRandgt;Authored by Absolut adman Richard W. Lewis of world-renown agency TWCF Chiat Day, this book is a must for fans of creative advertising. Few campaigns in the history of alcohol advertising have matched the impact of this Swedish vodka sensation and its irrefutably creative advertising of the Absolut bottle and brand.

About the Author

andlt;bandgt;andlt;iandgt;Richard Lewisandlt;/bandgt;andlt;/iandgt; entered the advertising profession in 1978. Since 1987 he has been in charge of the Absolut Vodka advertising account at TBWA/Chiat/Day, overseeing the brands' ever-changing campaign. He lives in Dobbs Ferry, NY with his wife and three children.

Product Details

ISBN:
9781885203298
Subtitle:
The Absolut Vodka Advertising Story
Author:
Lewis, Richard
Author:
Lewis, Richard W.
Publisher:
Tuttle Publishing
Location:
Boston :
Subject:
General
Subject:
History
Subject:
Advertising & Promotion
Subject:
Language arts
Subject:
Advertising
Subject:
Advertising campaigns
Subject:
Commercial - Advertising
Subject:
Liquor industry
Subject:
Vodka industry -- Sweden -- History.
Subject:
Vodka industry
Subject:
Graphic Arts - Advertising
Subject:
Business-Advertising
Subject:
Non-Classifiable
Subject:
Vodka; Absolut vodka; Alcohol advertising; Absolut vodka ad campaign; Liquor marketing
Subject:
Absolut vodka; Chiat Day; Alcohol advertising; creative advertising; print advertising; Swedish vodka; Absolut bottle
Subject:
Advertising book; graphic design book; bottle art; glass art; absolut ad
Copyright:
Edition Number:
1st ed.
Edition Description:
Paperback with Flaps
Series:
No Series
Series Volume:
104-197
Publication Date:
19961015
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
over 500 color plates
Pages:
288
Dimensions:
11.5 x 9 in 54 oz

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Related Subjects

Arts and Entertainment » Art » Advertising and Display
Arts and Entertainment » Art » History and Criticism
Business » Advertising
History and Social Science » Politics » United States » Politics
Metaphysics » General

Absolut Book: The Absolut Vodka Advertising Story Used Trade Paper
0 stars - 0 reviews
$8.95 In Stock
Product details 288 pages Journey Editions (VT) - English 9781885203298 Reviews:
"Synopsis" by ,
The initial collection of groundbreaking ads
"Synopsis" by , andlt;bandgt;The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever.andlt;/bandgt;andlt;BRandgt;andlt;BRandgt; Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden.andlt;BRandgt;andlt;BRandgt;The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad.andlt;BRandgt;andlt;BRandgt;andlt;bandgt;Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book.andlt;/bandgt; This advertising book features 15 chapters each chronicling the long life of this world famous glass art.andlt;BRandgt; andlt;uandgt;Chapters include:andlt;/uandgt;andlt;ulandgt;andlt;liandgt;Absolut Beginningandlt;/liandgt;andlt;liandgt;Absolut Objectsandlt;/liandgt;andlt;liandgt;Absolut Artandlt;/liandgt;andlt;liandgt;Absolut Fashionandlt;/liandgt;andlt;liandgt;Absolut Flavorsandlt;/liandgt;andlt;/ulandgt;In this book, andlt;bandgt;Richard Lewisandlt;/bandgt; of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.
"Synopsis" by , A andlt;Iandgt;New York Timesandlt;/Iandgt; bestseller, andlt;iandgt;Absolut Bookandlt;/iandgt; is the behind-the-scenes account of the birth and growth of this award-winning advertising campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever: Absolut vodka. It is a collector's delight with nearly five hundred images of ground-breaking print advertising.andlt;BRandgt;andlt;BRandgt;Authored by Absolut adman Richard W. Lewis of world-renown agency TWCF Chiat Day, this book is a must for fans of creative advertising. Few campaigns in the history of alcohol advertising have matched the impact of this Swedish vodka sensation and its irrefutably creative advertising of the Absolut bottle and brand.
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