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Brew to Bikes: Portland's Artisan Economy (Openbook)


Brew to Bikes: Portland's Artisan Economy (Openbook) Cover

ISBN13: 9781932010329
ISBN10: 1932010327
Condition: Standard
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Staff Pick

Whether you're a local looking to confirm what you've always suspected about your hometown (that it's awesome) or an outsider looking to understand (and perhaps emulate) Portland's unique artisan economy, Brew to Bikes is a delightful and inspirational ode to all that Portland has to offer.
Recommended by Tove,

Synopses & Reviews

Publisher Comments:

Dissatisfied with passive consumption, many residents of Portland, OR take matters into their own hands. Associate Professor of Urban Studies Charles Heying noticed these local artisans prospering all over the city and set out to study their thriving economy. Profiling hundreds of local businesses, and with an eye on Portland's unique penchant for sustainability and urban development, Brew to Bikes is about everything from bike manufacturers to microbreweries, from do-it-yourself to traditional crafts. A treatise to local, ethical business practices, Brew to Bikes positions Portland as a hub of artisan ingenuity worthy of admiration.

Table of Contents


Chapter 1 Introduction

Chapter 2 Genesis of the Concept

Chapter 3 Characteristics of an Artisan Economy


Chapter 4 Brew

Chapter 5 Bounty

Chapter 6 Fashion

Chapter 7 Bikes


Chapter 8 Signs, Sounds, and Scenes

Chapter 9 Books, Publishing, Media and Film

Chapter 10 Healing Herbs and Practices

Chapter 11 Green Scene

Chapter 12 Software, Hardware

Chapter 13 DIY Scene

Chapter 14 Traditional Crafts

Chapter 15 House and Garden


Chapter 16 Retrofitting the Artisan City

Chapter 17 Artisan production and economic development Chapter 18 Conclusion

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Average customer rating based on 2 comments:

kylebrittain, February 24, 2011 (view all comments by kylebrittain)
Charles Heying (prof. Urban Studies at Portland State University) has published what may be the first academic study of a functioning cultural economy.

“Brews to Bikes” (Ooligan Press) presents the artisan economy as a valid alternative to the Fordist economic model. Three key features of a Fordist economy are: the standardization of the product, the use of Special-purpose tools and/or equipment via the assembly line, and the elimination of skilled labor in direct production. Contrast this with what Heying describes as features of an artisan economy: “local self-reliant enterprise, reinvestment in social and ecological infrastructure, lower transaction costs through shorter chains of accountability, higher trust levels between producer and patron, and importantly, the commitment to the maxim ‘less is more’.”

Clearly, this is an academic book, but it is by no means dry. Heying is a great writer whose voice (which is often humorous) leaps off the page. The working examples of artisans in Portland are also compelling and well researched.

Although “Brew to Bikes” is a study of Portland, it is more importantly a clarion call for people everywhere to invest in the improvement of their communities.
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strathkinnessjb, November 11, 2010 (view all comments by strathkinnessjb)
I just finished reading this book and had to immediately say something about it. It really makes you think twice about how we go about economic development incentives, how people perceive "success", and what defines happiness. Too often, Americans think about accumulating "stuff" to make them happy. But as this book notes, there is a different perspective in Portland. Here, people are more likely to drive a 15 year old car but drink craft beers, eat high quality bread and get fresh produce from the farmers' markets. But it's also pointed out that you don't even need to make sacrifices like that to participate in the artisan economy, as the assumption that artisan=expensive is not always the case. Ok, maybe it is for the bikes featured in the book, and the brandies made by Clear Creek, but not for music, bread, arts, fashion, coffee, and many of the other aspects of the Portland scene.

If you live in Portland, this helps explain why you like living here. If you don't live in Portland, this book will inspire you.
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Product Details

Heying, Charles
Ooligan Press
Public Policy - City Planning & Urban Dev.
Urban & Regional
Artisans - Oregon - Portland
Portland (Ore.) - Commerce
Careers - Job Almanacs
Business Writing
Edition Description:
Trade Paper
Publication Date:
10.00 x 7.00 x 0.85 in 1.15 lb

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Related Subjects

Business » General
Business » Management
Business » Small Businesses » By Type
Business » Writing
Cooking and Food » Regional and Ethnic » United States » Pacific Northwest
History and Social Science » Pacific Northwest » History
History and Social Science » Pacific Northwest » Oregon » Portland » General
History and Social Science » Sociology » Urban Studies » City Specific
Home and Garden » Sustainable Living » General

Brew to Bikes: Portland's Artisan Economy (Openbook) Used Trade Paper
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Product details 304 pages Ooligan Press - English 9781932010329 Reviews:
"Staff Pick" by ,

Whether you're a local looking to confirm what you've always suspected about your hometown (that it's awesome) or an outsider looking to understand (and perhaps emulate) Portland's unique artisan economy, Brew to Bikes is a delightful and inspirational ode to all that Portland has to offer.

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