Special Offers see all
More at Powell'sRecently Viewed clear list
Q&A | May 20, 2013
0 comments
|
$13.00
List price:
Used Trade Paper
Ships in 1 to 3 days
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Other titles in the Essential Design Handbooks series:
What Is Packaging Design? (04 Edition)by Giles Calver
Synopses & ReviewsPlease note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.
Publisher Comments:What is Packaging Design? is third in the Essential Design Handbooks series (What is Graphic Design?, What is Web Design?). The series, with its strong identity and portable, compact format, is a must-have for design students as well as an essential resource for others in the design field. What Is Packaging Design? lays the foundations and professional guidelines for best practice when designing contemporary packaging. Serval short essays define good packaging design and the issues faced by designers in this field. Design basics such as format, layout and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing, environmental issues and legislation. What Is Packaging Design? also looks into the anatomy of structural design, from cartons, tubes and tins to blister packs and innovative formats, as well as dissecting the issues specific to packaging surface design. The book is crammed with the work of top international talent, making this a truly comprehensive and definitive guide to packaging design.
Synopsis:New in Paperback! This is a highly visual, compact-format sourcebook, packed with top international packaging designers' contemporary work, accompanied by essays on the surrounding issues. What Is Packaging Design? lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field. Design basics such as format, layout, and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing, and legislation.
About the AuthorGiles Calver is the cofounder, design strategist, and managing director of Lippa Pearce Design. He currently works with a broad range of clients developing brand and communication strategies. He lives and works in London. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
Related Subjects
Arts and Entertainment » Art » Graphic Design
|
|||||||||
|
|
||||||||||
|
Follow us on...
|
||||||||||
