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What Is Packaging Design? (Essential Design Handbooks)

What Is Packaging Design? (Essential Design Handbooks) Cover

 

Synopses & Reviews

Publisher Comments:

What is Packaging Design? is third in the Essential Design Handbooks series (What is Graphic Design?, What is Web Design?). The series, with its strong identity and portable, compact format, is a must-have for design students as well as an essential resource for others in the design field. What Is Packaging Design? lays the foundations and professional guidelines for best practice when designing contemporary packaging. Serval short essays define good packaging design and the issues faced by designers in this field. Design basics such as format, layout and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing, environmental issues and legislation. What Is Packaging Design? also looks into the anatomy of structural design, from cartons, tubes and tins to blister packs and innovative formats, as well as dissecting the issues specific to packaging surface design. The book is crammed with the work of top international talent, making this a truly comprehensive and definitive guide to packaging design.

Synopsis:

New in Paperback!

This is a highly visual, compact-format sourcebook, packed with top international packaging designers' contemporary work, accompanied by essays on the surrounding issues.

What Is Packaging Design? lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field.

Design basics such as format, layout, and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing, and legislation.

 

About the Author

Giles Calver is the cofounder, design strategist, and managing director of Lippa Pearce Design. He currently works with a broad range of clients developing brand and communication strategies. He lives and works in London.

Product Details

ISBN:
9782940361885
Publisher:
RotoVision
Subject:
Commercial - General
Author:
Calver, Giles
Subject:
Industrial Design - Packaging
Subject:
Design - Product
Subject:
General Art
Subject:
Product
Subject:
Graphic Arts - Commercial & Corporate
Subject:
General-General
Edition Description:
Paper Text
Series:
Essential Design Handbooks
Publication Date:
20070801
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
250 illustrations.
Pages:
256
Dimensions:
6.7 x 8.7 in

Related Subjects

Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Industrial Design
Business » Marketing

What Is Packaging Design? (Essential Design Handbooks)
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$ In Stock
Product details 256 pages Rotovision - English 9782940361885 Reviews:
"Synopsis" by ,
New in Paperback!

This is a highly visual, compact-format sourcebook, packed with top international packaging designers' contemporary work, accompanied by essays on the surrounding issues.

What Is Packaging Design? lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field.

Design basics such as format, layout, and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing, and legislation.

 

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