Net Privacy: a Guide To Developing and Implementing an Ironclad Ebusiness Privacy Plan

The First Step-by-Step Guide for Ensuring Corporate Privacy­­In Today's Wide-Open eBusiness Environment

Privacy­­more specifically the protection of privacy­­is one of today's hot-button business issues. Whether safeguarding the personal information of their customers, or keeping e-intruders from accessing vital company information, organizations have begun to realize the necessity of an effective, organization-wide privacy plan.

Net Privacy shows you how to design and implement a corporate privacy program that safeguards valuable customer and company data while protecting your ability to use that data to compete successfully. Encompassing both the business and technology sides of the privacy issue, this timely book covers:

• Strategies to mine and utilize customer data without compromising the relationship
  
• Problems and solutions behind business-to-business privacy issues
  
• Explanations of the technology behind effective privacy plans
  

In today's cost-conscious business environment, information is gold. Let Net Privacy­­written by two of today's most influential computer security thought leaders­­provide you with innovative solutions to address corporate data privacy concerns, and give you hands-on guidelines to establish a strong, comprehensive information protection program­­at every level of your organization.

"Organizations need to develop privacy policies that maximize the benefit of reusing information in as many ways as possible while minimizing the risks associated with potential privacy violations."

­­From the Introduction

Names, addresses, and purchase patterns of customers are legal tender, as valuable to marketers as they are to competitors. At the same time, these and other indispensable internal information are often protected behind paper-thin corporate firewalls­­barriers that stand little chance against sophisticated computer hackers looking to compromise systems and steal information.

Net Privacy shows executives, consultants, technology designers, and other decision makers how to protect information privacy in today's competitive business arena. This important book provides:

• Checklists and procedures for evaluating privacy needs
  
• Practical procedural steps for establishing a privacy task force
  
• Guidelines for combining various technologies­­from information and storage systems to data centers and Intranets­­to provide maximum protection
  
• A proven process for formulating privacy policies and procedures
  
• Examples for implementing and testing privacy procedures
  
• Strategies to continuously monitor and modify privacy protection in the future
  
• A governance framework adaptable for virtually any organization
  

With over 90 percent of Internet users still uncomfortable sending personal information across the Web, and savvy computer hackers regularly making headlines with high profile forays into sensitive customer and corporate records, corporate privacy is an issue that won't go away. Let Net Privacy show you how to conduct an audit to determine your organization's privacy requirements, develop policies and guidelines to ensure a successful privacy plan, then implement and monitor that plan­­ensuring privacy today, tomorrow, and well into the 21st century

Chapter 1: The Threat to Privacy and Corporate Vulnerability

Chapter 2: The Nature of Privacy Problems.

Chapter 3: The Regulatory and Legislative Environment.

Chapter 4: Organizing to Protect Privacy.

Chapter 5: Conducting a Privacy-Needs Audit.

Chapter 6: Evaluating Technology Needs for Privacy Protection.

Chapter 7: Developing the Enterprise Privacy Plan.

Chapter 8: Implementing the Enterprise Privacy Plan.

Chapter 9: Managing Privacy on the Enterprise Web Site.

Chapter 10: Managing Privacy on Internet Supply Chains.

Chapter 11: Managing Privacy Efforts on the Long-Term.

Chapter 12: Protecting the Privacy of Enterprise Storage and Processing.

Chapter 13: Protecting the Privacy of Corporate Communications.

Chapter 14: Protecting Corporate Desktop Privacy.

Chapter 15: Protecting the Privacy of the Road Warrior's Laptop.

Chapter 16: Protecting the Privacy of Remote Access and Telecommuters.

Chapter 17: The Future of Privacy Management.