"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website — and what to do about it."

-- Jakob Nielsen, Principal, Nielsen Norman Group

'There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginnys practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own sites pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.'

--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web

On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks '" to gather information, reading only what we need. We are all too busy to read much on the web.

This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.

Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.

This practical, informative book will help anyone creating web content do it better.

Features

* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book.

* Written in easy-to-read style with many "befores" and "afters."

* Specific guidelines for web-based press releases, legal notices, and other documents.

* Tips on making web content accessible for people with special needs.

Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.

* Clearly-explained guidelines with full color illustrations and examples from actual

web sites throughout the book.

* Written in easy-to-read style with many "befores" and "afters."

* Specific guidelines for web-based press releases, legal notices, and other documents.

* Tips on making web content accessible for people with special needs.

"'the book meets a major, previously unmet need of a very large audience: almost everyone who works on a web site. As Ginny points out, good writing is a critical success factor for every web site, and the really good book about how to write for the web just doesn't exist. Personally, I've been waiting for it for years, because I didn't want to write it myself."

--Steve Krug, author of Dont Make Me Think!

"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website — and what to do about it."

--Jakob Nielsen, Principal, Nielsen Norman Group

"...the book meets a major, previously unmet need of a very large audience: almost everyone who works on a web site. As Ginny points out, good writing is a critical success factor for every web site, and the really good book about how to write for the web just doesn't exist. Personally, I've been waiting for it for years, because I didn't want to write it myself."

--Steve Krug, author of Don’t Make Me Think!

"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website — and what to do about it."

-- Jakob Nielsen, Principal, Nielsen Norman Group

'There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginnys practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own sites pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.'

--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web

On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks '" to gather information, reading only what we need. We are all too busy to read much on the web.

This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.

Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.

This practical, informative book will help anyone creating web content do it better.

Features

* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book.

* Written in easy-to-read style with many "befores" and "afters."

* Specific guidelines for web-based press releases, legal notices, and other documents.

* Tips on making web content accessible for people with special needs.

Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.

ity Professionals' Association.

Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites.

A linguist by training, Ginny is passionate about understanding how people think, how people read, how people use web sites '" and helping clients write web content that meets web users' needs in the ways in which they work.

Ginny loves to teach and mentor '" and to practice what she preaches. She turns research into practical guidelines that her clients and students can apply immediately to their web sites.

Ginny's earlier books received rave reviews for being easy to read and easy to use, as well as comprehensive and full of great advice. She is co-auth

Ginny Redish, the technical communication guru, gives the most practical and useful advice about writing for the web.