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Interviews | January 24, 2012

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Ben MarcusBen Marcus's books The Age of Wire and String and Notable American Women were considered "experimental" fiction because of his unconventional use of... Continue »
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    The Flame Alphabet

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This title in other editions

Designing the Obvious: A Common Sense Approach to Web Application Design

by Robert Hoekman

Designing the Obvious: A Common Sense Approach to Web Application Design Cover

 

Synopses & Reviews

Publisher Comments:

Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team.

Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project instills customer satisfaction and loyalty. These principles include building only whats necessary, getting users up to speed quickly, preventing and handling errors, and designing for the activity. Designing the Obvious does not offer a one-size-fits-all development process — in fact, it lets you use whatever process you like. Instead, it offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.

Book News Annotation:

Hoekman, an interaction designer and usability specialist, explains why and how to design web-based applications that are so easy to use that people attribute that ease to common sense. He discusses how to build only what is necessary; prevent and handle errors; reduce and refine interactions and task flows; design to support a specific activity; make constant, incremental improvements; and stick to a vision.
Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

Book News Annotation:

Hoekman, an interaction designer and usability specialist, explains why and how to design web-based applications that are so easy to use that people attribute that ease to common sense. He discusses how to build only what is necessary; prevent and handle errors; reduce and refine interactions and task flows; design to support a specific activity; make constant, incremental improvements; and stick to a vision. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Belonging in the toolbox of every person charged with the design and development of Web-based software, Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design. It offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.
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About the Author

Robert Hoekman, Jr., is a professional Interaction Designer and Usability Specialist who has worked with GoDaddy.com, Macromedia, Adobe, United Airlines, Cisco Systems, and countless others to provide superior user experiences to a wide range of audiences. In addition to his other writing credits, Robert authored the movie-based training course Flash User Experience Best Practices, the Flash design basics book Flash Out of the Box, and the seven-part InformIT.com series "Designing the Obvious."
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Product Details

ISBN:
9780321453457
Author:
Hoekman, Robert
Publisher:
New Riders Publishing
Author:
Hoekman, Robert, Jr.
Author:
Hoekman, Robert, Jr.
Subject:
Internet - Web Site Design
Subject:
Design
Subject:
Web sites
Subject:
Web - Page Design
Subject:
Web sites -- Design.
Subject:
Internet - General
Copyright:
2007
Edition Description:
Trade paper
Publication Date:
October 2006
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
264
Dimensions:
9.12x5.88x.47 in. .92 lbs.
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Designing the Obvious: A Common Sense Approach to Web Application Design New Trade Paper
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Product details 264 pages New Riders Publishing - English 9780321453457 Reviews:
"Synopsis" by , Belonging in the toolbox of every person charged with the design and development of Web-based software, Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design. It offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.
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