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Interviews | January 24, 2012

Jill Owens: IMG Ben Marcus: The Powells.com Interview

0 comments By Jill Owens

Ben MarcusBen Marcus's books The Age of Wire and String and Notable American Women were considered "experimental" fiction because of his unconventional use of... Continue »
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    The Flame Alphabet

    Ben Marcus 9780307379375
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Web Design for Roi: Turning Browsers Into Buyers & Prospects Into Leads

by Lance Loveday

Web Design for Roi: Turning Browsers Into Buyers & Prospects Into Leads Cover

 

Synopses & Reviews

Publisher Comments:

Your web site is a business—design it like one.

Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?

Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.

It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.

In this book you'll learn:

  • Why so many organizations think about web design the wrong way
  • How small design changes can have a big impact on your bottom line
  • Simple tips  to increase web sales/leads by 10% – 50% (or more)
  • Concrete design guidelines for:
  • Landing pages
  • Home pages
  • Category pages
  • Detail pages
  • Forms
  • Checkout processes
Packed with helpful examples from a wide variety of sites!

Synopsis:

< div id="SUM_display"> This book, intended for online marketers, web site managers, business professionals, programmers, and information architects, focuses on designing web sites to achieve organizational objectives. The strategic role of various page types (home page, product page, category page, landing page, shopping cart, etc.) are discussed along with examples and case studies of each. Lists of design considerations and specific recommendations for what works are also included. This book demonstrates the relationship between design, user experience, and site/business metrics. < /div> < hr align="left" color="#cccccc" noshade="noshade" size="1" width="100%">
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Product Details

ISBN:
9780321489821
Author:
Loveday, Lance
Publisher:
New Riders Publishing
Author:
Niehaus, Sandra
Subject:
Internet - Web Site Design
Subject:
Design
Subject:
Web sites
Subject:
Web - Page Design
Subject:
Web sites -- Design.
Subject:
Web site development
Subject:
Internet - General
Copyright:
2008
Edition Description:
Trade paper
Series:
Voices That Matter
Publication Date:
October 2007
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
216
Dimensions:
9.04x7.56x.38 in. .95 lbs.
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Web Design for Roi: Turning Browsers Into Buyers & Prospects Into Leads Used Trade Paper
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$27.50 In Stock
Product details 216 pages New Riders Publishing - English 9780321489821 Reviews:
"Synopsis" by , < div id="SUM_display"> This book, intended for online marketers, web site managers, business professionals, programmers, and information architects, focuses on designing web sites to achieve organizational objectives. The strategic role of various page types (home page, product page, category page, landing page, shopping cart, etc.) are discussed along with examples and case studies of each. Lists of design considerations and specific recommendations for what works are also included. This book demonstrates the relationship between design, user experience, and site/business metrics. < /div> < hr align="left" color="#cccccc" noshade="noshade" size="1" width="100%">
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