Killer Web Content: Make the Sale, Deliver the Service, Build the Brand

On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you.

This book helps readers to: provide visitors to their website with the right content at just the right time write compelling Web content that users really respond to and want more of make sure their website has the best possible chance of getting into the first page of search results understand the benefits of blogs, RSS, and e-mail newsletters

Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.

Written by a corporate specialist in web development who has advised Microsoft and HP, Killer Web Content provides the strategies and practical techniques to make sure your web content matches your customers' needs. Accessible, concise and practical, this guide distills the information and insight major companies pay hundreds of thousands of dollars for and shows any website owner how to present your material in a compelling way which follows the accepted rules of layout and navigation that will keep site visitors on your site longer. The book also covers the complicated world of optimizing search results and explains how to integrate blogs, RSS feeds and email newsletters into your total web presence.