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11 Local Warehouse Internet- Web Publishing
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1 Technical Internet- Web Design

The Unusually Useful Web Book

by June Cohen

The Unusually Useful Web Book Cover

Synopses & Reviews

Publisher Comments:

The Unusually Useful Web Book is the only book you need to find out everything you need to know about web sites. In fact, it's 2 books in 1. You can skim the sidebars and checklists for tips and techniques you can use right away. Or you can follow along with the main text for a detailed discussion of planning, designing, building, and maintaining your web site.

The Unusually Useful Web Book is jam-packed with:

  • Do-it-yourself worksheets. 20 worksheets walk you through essential tasks such as increasing traffic, improving site speed, writing a product plan, and making your site cross-compatible.
  • Behind-the-scenes info. 25 special Lessons from the Trenches show you how sites such as MSN.com and BabyCenter.com deal with day-to-day challenges such as naming site sections or sending effective emails.
  • Advice from leading experts. More than 50 experts - from the father of the ad banner to the founder of BlackPlanet.com - openly share the lessons they've learned on everything from making money to working with engineers. Includes expert interviews with Adam Berliant (Group Manager at Microsoft), Greg Dotson (Chief Information Office for www.guru.com), Randi Shade (founder of www.CharityGift.com), Emily Simas (former product manager for www.BabyCenter.com), Srinija Srinivasan (VP and Editor in Chief of Yahoo!), and Evany Thomas (managing editor for Webmonkey).
  • Jargon-free explanations. Step-by-step instructions-covering everything from acquiring a domain name to preparing images for the web-are written in language you can understand.
  • But don't just take our word for it. Read what others are saying about The Unusually Useful Web Book:

    "This book definitely stands out. Most books of this nature are stuffed with irrelevant and non-substantive information that only add confusion to an already complex process. This book delivers an overwhelming amount of information but presents it in a way that is both approachable and useful. There was a lot of information that I could immediately apply to current projects." Garo Green, Director of Publications, lynda.com

    "The coverage is practical and comprehensive. I'm not aware of other titles that take this comprehensive approach to web building, addressing the entire life cycle of web design and development as well as the roles required in each phase." Laura McCabe, co-author of Special Edition Using Flash MX

    "Anyone that has a passion for web design, both novices and professionals, will enjoy this book. For the novice, it's an eye opener and the reader will probably be compelled to soak in all the material, cover to cover. For the professional, it's a strong reinforcement of things we often overlook and a great reference tool. I'm a professional and found it to be an up-to-date and refreshing read, and I plan on using it as a required textbook in the classroom for my students! They will truly benefit from this book and refer to it over and over again!" Rosanna Yeung, Multimedia and Web Design Instructor, The Art Institute of California

    Synopsis:

    A guide to how to retain a better web site through the usage of instant real-world worksheets and useful tips. Included are interviews with top web sites practicing the tips in this book, such as girl.com, guru.com, babycenter.com and more.

    Synopsis:

    Cohen's "Unusually Useful Web Book" is just that--full of unusually useful tips and tricks users need to make the best Web site quickly and without expense. Sheoffers common sense tips and tricks that Web site designers and developers can employ to make an immediate difference.

    Synopsis:

    June Cohen's" Unusually Useful Web Book" is just that - full of unusually useful tips and tricks you need to make the best website quickly and without expense. Much in the same engaging and informative style Steve Krug applies with Don't Make Me Think!(New Riders), June offers common sense tips and tricks that website designers and developers can employ to make an immediate difference! Appropriately broken down, June's insight covers the four main areas of web site development: Planning, Designing, Building, and Maintaining. "How-to" topics include best use of traffic analysis software, increasing web site traffic, project team setup, obtaining website reviewers faster, and much more. "Lessons from the Trenches" interviews lay out like magazine articles, extending this book's easy-to-use, quick-read layout. Readers will benefit from the action sidebars with worksheets and templates, and "steal-this-idea" sidebars. No other book brings you such helpful insider information in such a fast and easy way!

    About the Author

    June Cohen has been a leading developer of web sites and multimedia for more than a decade. In 1991, she led the Stanford University team that developed the world's first networked multimedia publication. Then, in 1994, she helped launch HotWired.com, the first commercial content site (and spin-off of Wired Magazine). While at HotWired, she founded Webmonkey.com, the much-loved web-developer's site used by millions. Later, as HotWired's VP of Content, she played a key role on a range of innovative sites, from Animation Express to the HotBot search engine. June holds a BA from Stanford, where she was editor of The Stanford Daily.

    Product Details

    ISBN:
    9780735712065
    Author:
    Cohen, June
    Publisher:
    New Riders Publishing
    Location:
    Indianapolis, Ind.
    Subject:
    Programming - General
    Subject:
    Networking - General
    Subject:
    Internet - World Wide Web
    Subject:
    Web site development
    Subject:
    Internet - Web Site Design
    Subject:
    Web - General
    Copyright:
    Edition Description:
    Trade paper
    Series:
    VOICES
    Series Volume:
    v. 1
    Publication Date:
    May 2003
    Binding:
    Paperback
    Grade Level:
    General/trade
    Language:
    English
    Illustrations:
    Y
    Pages:
    408
    Dimensions:
    9.03x7.03x.86 in. 1.42 lbs.

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