Look at the Web as you've never seen it before, through the eyes of the average user.

Users experience the usability of a site before they have committed to using it and before they have spent any money on potential purchases. The Web is the ultimate environment for empowerment. He or she who clicks the mouse decides everything.

In this landmark design reference, the world's acknowledged authority on Web usability, Jakob Nielsen, shares with you the full weight of his wisdom and experience. From content and page design to designing for ease of navigation and users with disabilities, Jakob Nielsen delivers complete direction on how to connect with any Web user, in any situation.

Topics include:
* Site Design: home pages, navigation, search capabilities
* Page Design: cross-platform design, response times, linking, frames
* Content Design: writing for comprehension, writing with credibility, using artwork/photos, audio and video, animation, multimedia
* Intranet Design: information infrastructures, employee productivity, extranets
* Designing for Users with Disabilities: visual, auditory, speech, motor, cognitive, assistive technologies
* Designing for an International Audience: translations, multilingual sites, regional/cultural differences
* Where the Web is Headed: options for the future including information applicances, Web browsers, restructuring the media space
* What visitors respond to, and how they respond to it

"A book may seem like a terribly old-fashioned way to learn how to function in the New Economy. But if you have dreams of making your, or your company's fortune through e-commerce, you'll want to take the time to peruse Designing Web Usability: The Practice of Simplicity by Jakob Nielsen." Stephen H. Wildstrom, Business Week online

"Formerly of Sun Microsystems, Jakob Nielsen knows more about what makes Web sites work than anyone else on the planet. A longtime usability guru, he uses the construction of easy-to-use-and-navigate Web sites as the springboard for an evaluation of what customers like, what they don?t, and how to create products and services that people need and want." Jimmy Guterman, Chicago Tribune

"Jakob Nielsen has taken the study of how people use the web to its ultimate exploitation, making himself the defacto authority on web usability. His latest work Designing Web Usability should be on the desks of everyone who develops web pages?no?I take that back. It should be studied?their bible?because the world spouts buckets of hype for flash and stream, the success of the web site still boils down to who uses it and how much. Without usability few site visitors get much further than the door. Jakob Nielsen has written the book I've been praying someone would write for over half a decade." DT&G Magazine

This text is a turorial and exposition of the principles of web site design. It is designed to help the reader build web sites that stand out and covers: page design; multimedia design; site design and intranet design.

Users experience the usability of a web site before they have committed to using it and before making any purchase decisions. The web is the ultimate environment for empowerment, and he or she who clicks the mouse decides everything. Designing Web Usability is the definitive guide to usability from Jakob Nielsen, the world's leading authority. Over 250,000 Internet professionals around the world have turned to this landmark book, in which Nielsen shares the full weight of his wisdom and experience. From content and page design to designing for ease of navigation and users with disabilities, he delivers complete direction on how to connect with any web user, in any situation. Nielsen has arrived at a series of principles that work in support of his findings: 1. That web users want to find what they're after quickly; 2. If they don't know what they're after, they nevertheless want to browse quickly and access information they come across in a logical manner. This book is a must-have for anyone who thinks seriously about the web.

One of the world's premier authorities on Internet usability, design and technology shares his expertise in a user-friendly, four-color book appealing to architects and designers alike. He helps readers build Web sites that stand out from the crowd.

Preface.

 1. Introduction: Why Web Usability?

 2. Page Design.

 3. Content Design.

 4. Site Design.

 5. Intranet Design.

 6. Accessibility for Users with Disabilities.

 7. International Use: Serving A Global Audience.

 8. Future Predictions: The Only Web Constant Is Change.

 9. Conclusion: Simplicity in Web Design.

Recommended Readings.

Index.