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Original Essays | February 8, 2012

Kent Hartman: IMG A Raider by Any Other Name

2 comments By Kent Hartman

Perhaps you are aware of the fact that there is an oddly popular trivia game floating around that a group of clever (and likely bored) college... Continue »
  1. $18.19 Sale Hardcover add to wish list

    The Wrecking Crew: The Inside Story of Rock and Roll's Best-Kept Secret

    Kent Hartman 9780312619749
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Apple Confidential: The Real Story of Apple Computer, Inc.

by Owen W Linzmayer

Apple Confidential: The Real Story of Apple Computer, Inc. Cover

 

Synopses & Reviews

Publisher Comments:

Journalist Owen Linzmayer explores Apple's tumultuous history, from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype.

Synopsis:

Computer industry watcher Owen Linzmayer here lays out the ups and downs of Apple Computer's tumultuous history, from its legendary founding in 1976, through a series of disastrous executive decisions, to its return to profitability. Backed by exhaustive research, he debunks many of the myths surrounding Apple, the Mac, and its culture.
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Product Details

ISBN:
9781886411289
Subtitle:
The Real Story of Apple Computer, Inc.
Author:
Linzmayer, Owen W.
Author:
Linzmayer, Owen
Publisher:
No Starch Press
Location:
San Francisco :
Subject:
History
Subject:
Corporate History
Subject:
Computer Industry
Subject:
Personal Computers & Microcomputers - Apple
Subject:
Apple computer, inc.
Subject:
Computer industry -- United States -- History.
Subject:
Corporate & Business History
Subject:
Corporate & Business History - General
Copyright:
1999
Edition Description:
Trade Paper
Publication Date:
19990508
Binding:
Paperback
Language:
English
Illustrations:
Yes
Pages:
280
Dimensions:
9 x 7.01 x 0.81 in 1.07 lb
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Apple Confidential: The Real Story of Apple Computer, Inc. Used Trade Paper
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Product details 280 pages No Starch Press - English 9781886411289 Reviews:
"Synopsis" by , Computer industry watcher Owen Linzmayer here lays out the ups and downs of Apple Computer's tumultuous history, from its legendary founding in 1976, through a series of disastrous executive decisions, to its return to profitability. Backed by exhaustive research, he debunks many of the myths surrounding Apple, the Mac, and its culture.
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