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About This Book
ISBN13: 9780471718376 |
Synopses & Reviews
Publisher Comments:
Book News Annotation:
Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
Book News Annotation:
Synopsis:
"Advertising will change more in the next five years than it has in the last fifty. Joseph's book is a postcard from the cutting edge. For anyone out there who thinks that old marketing formulas still apply, this book on new marketing should be required reading."
— Donny Deutsch, Chairman/CEO, Deutsch, Inc.
"The fundamental challenge in advertising is to stay ahead of an environment that is evolving at speeds unimagined by many of us only a few short years ago. Jaffe not only captures the fluid state of our industry today, but describes in detail the cutting-edge media platforms, opportunities, and marketing solutions that are emerging in and from this atmosphere of change. Bravo Joe!"
— David Verklin, CEO, Carat Americas
"About the only thing missing in this book is perforated pages— so they can be ripped from the text and duct-taped to the cabinet over the workspace of every advertising person. This is the book I wish I had written."
— From the Foreword by Don E. Shultz, Kellogg School of Marketing Northwestern University
"The marketing world has become an extremely complex landscape. Jaffe provides a clear blueprint to help marketers navigate their way forward."
— Cammie Dunaway, Chief Marketing Officer, Yahoo!
"Articulating the road ahead for branding in a world no longer dominated by the 30-second spot is not for the faint of heart. It demands the spirited and urbane leadership of a marketing champion like Jaffe, who not only gets it, but gives it, like no other."
— Peter Weedfald, Senior Vice President of Sales and Marketing Samsung Consumer Electronics Division
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Product Details
- ISBN:
- 9780471718376
- Subtitle:
- Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising
- Author:
- Publisher:
- John Wiley & Sons
- Subject:
- Sales & Selling - Techniques
- Subject:
- Advertising & Promotion
- Subject:
- Customer Service
- Subject:
- Technological innovations
- Subject:
- Advertising
- Series:
- Adweek Books
- Publication Date:
- April 2005
- Binding:
- Hardcover
- Language:
- English
- Illustrations:
- Y
- Pages:
- 284
- Dimensions:
- 9.50x6.34x1.07 in. 1.07 lbs.











