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E-Myth Mastery CD: The Seven Essential Disciplines for Building a World-Class Companyby Michael E. Gerber
Synopses & Reviews
Michael E. Gerber, the world's leading small business guru and bestselling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and leadership with E-Myth Mastery. This audiobook presents a practical, real-world program that can be implemented in real-time in your business.
Gerber shows that most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity. Presenting practical exercises to help small business owners recover their vision and passion, he clears a path for getting back to the basic disciplines for business success.The E-Myth credo — Don't work IN your business, work ON it — is spelled out here in the seven essential disciplines followed by every leader of a world-class enterprise. Each discipline provides the leadership keys for unlocking success in the critical areas of business development:
• Leadership • Marketing • Finance • Money • Management • Client Fulfillment • Lead Conversion • Lead Generation
E-Myth Mastery is the ultimate business development program that will help you recover your passion and turn your company into a world-class operation — a turn-key machine for the money and satisfaction that only a successful entrepreneur can enjoy. Get started today!
The bestselling author of the phenomenally successful and continually vital The Eandndash;Myth Revisited presents the next big step in entrepreneurial management and leadership with Eandndash;Myth Mastery.
Building on the phenomenal success of The Eandndash;Myth Revisited, bestselling author Michael Gerber presents the next step in his program, Eandndash;Myth Mastery. A practical, realandndash;world program that is implemented realandndash;time into your business, Gerber teaches the listener to understand why the entrepreneur is so critical to the success of any enterprise, no matter how small or large, and why the mindset of an entrepreneur is so integral to the operating reality of an organization, small business, or other enterprise. He then covers seven essential skills: Leadership, Marketing, Money, Management, Lead Conversion, Lead Generation and Client Fulfillment. In each, Gerber explains the principles to be learned, and he provides case studies and examples. Gerber ties it all together by helping listeners put the pieces together in an Eandndash;Myth Business, an Eandndash;Myth Practice and an Eandndash;Myth Enterprise.
The bestselling author of "The E-Myth Revisited" presents the next big step in entrepreneurial management and leadership. Abridged. 5 CDs.
About the Author
Michael E. Gerber is the founder and chairman of E-Myth Worldwide, based in Santa Rosa, California. He is the bestselling author of The E-Myth Revisited, The E-Myth Manager, The E-Myth Contractor, and The E-Myth Physician, as well as a highly sought-after speaker and small business revolutionary. He lives in Petaluma, California.
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