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iBrain: Surviving the Technological Alteration of the Modern Mindby Gary W. Small
Synopses & Reviews
“A book about your brain that should make you think—twice.”
In his book iBrain: Surviving the Technological Alteration of the Modern Mind, Gary Small, one of Americas leading neuroscientists, explores the remarkable evolution of the human brain caused by todays constant technological presence. Co-written with Gigi Vorgan, Dr. Smalls iBrain separates the digital natives from the digital immigrants, and suggests that the Internet—with its virtually limitless wealth of news and information—is radically altering the way young minds are developing and functioning. In this era of Google, Facebook, and YouTube, Gary Smalls iBrain is an essentially important guide to understanding the astonishing impact of this new brain evolution on our society and our future, as well as a warning of its potential dangers—ADD, social isolation, Internet addiction, etc.
Book News Annotation:
Digital technology is impacting the evolution of the human brain. Small (neuroscience, aging, UCLA) and Vorgan (Dr. Small's wife and co-author of The Memory Bible) make a persuasive case for high-tech culture shaping the brains of "Digital Natives" (the younger generation) for better and worse. They reassure older readers ("Digital Immigrants") that their brains still exhibit flexibility, and present tips for bridging the brain gap. The book includes a glossary of high-tech terms, text message shortcuts and emoticons, and resources. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
Their insights are extraordinary, their behaviors unusual. Their brains—shaped by the era of microprocessors, access to limitless information, and 24-hour news and communication—are remapping, retooling, and evolving. They're not superhuman. They're your twenty-something coworkers, your children, and your competition. Are you keeping up?
In iBrain, Dr. Gary Small, one of America's leading neuroscientists and experts on brain function and behavior, explores how technology's unstoppable march forward has altered the way young minds develop, function, and interpret information. iBrain reveals a new evolution catalyzed by technological advancement and its future implications: Where do you fit in on the evolutionary chain? What are the professional, social, and political impacts of this new brain evolution? How must you adapt and at what price?
While high-tech immersion can accelerate learning and boost creativity, it also has its glitches, among them the meteoric rise in ADD diagnoses, increased social isolation, and Internet addiction. To compete and thrive in the age of brain evolution, and to avoid these potential drawbacks, we must adapt, and iBrain—with its Technology Toolkit—equips all of us with the tools and strategies needed to close the brain gap.
About the Author
Gary Small, M.D. is the Director of the Memory & Aging Research Center at the Semel Institute for Neuroscience & Human Behavior and the Center on Aging at UCLA. His research has made the headlines of the Wall Street Journal, the New York Times, and USA Today, among other publications. Scientific American magazine has named him one of the world's top innovators in science and technology.
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