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What Would Google Do?

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What Would Google Do? Cover

 

Synopses & Reviews

Publisher Comments:

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.

Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.

The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

Synopsis:

This critical audiobook for survival and success in any industry asks the most important question today's leaders can ask themselves: What Would Google Do?

Synopsis:

“Eye-opening, thought-provoking, and enlightening.”
—USA Today

“An indispensable guide to the business logic of the networked era.”
—Clay Shirky, author of Here Comes Everybody

“A stimulating exercise in thinking really, really big.”
—San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in todays internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Webs most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

About the Author

Jeff Jarvis is the proprietor of one of the webs most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007-11 and was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live.

Jeff Jarvis is the proprietor of one of the webs most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007-11 and was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live.

Product Details

ISBN:
9780061726330
Author:
Jarvis, Jeff
Publisher:
HarperAudio
Read by:
Jarvis, Jeff
Read:
Tbd
Read:
Jarvis, Jeff
Author:
Jeff
Author:
Jarvis, Jeff
Author:
Hamilton, Emma Walton
Author:
Jarvis
Author:
by Jeff Jarvis
Subject:
General
Subject:
Strategic planning
Subject:
General Business & Economics
Subject:
Legends, Myths, & Fables - General
Subject:
business, business plans
Copyright:
Edition Description:
Audio
Publication Date:
20090127
Binding:
CD-audio
Grade Level:
from 4
Language:
English
Pages:
208
Dimensions:
6.04x5.14x.85 in. .54 lbs.
Media Run Time:
585
Age Level:
from 9

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Related Subjects

Business » Business Plans
Business » History and Biographies

What Would Google Do? New Compact Disc
0 stars - 0 reviews
$39.99 In Stock
Product details 208 pages HarperAudio - English 9780061726330 Reviews:
"Synopsis" by , This critical audiobook for survival and success in any industry asks the most important question today's leaders can ask themselves: What Would Google Do?
"Synopsis" by , “Eye-opening, thought-provoking, and enlightening.”
—USA Today

“An indispensable guide to the business logic of the networked era.”
—Clay Shirky, author of Here Comes Everybody

“A stimulating exercise in thinking really, really big.”
—San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in todays internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Webs most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

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