The E-Myth Physician: Why Most Medical Practices Don't Work and What to Do about It

Michael E. Gerber is a truly revolutionary business thinker. His unique E-Myth insights have helped transform hundreds of thousands of small businesses around the world.

According to Gerber, The E-Myth is the myth of the entrepreneur. Most businesses fail to fulfill their potential because business owners are not entrepreneurs (as most people think them to be) but "technicians suffering from an entrepreneurial seizure." After all, says Gerber, most Physicians are the quintessential technicians — they build practices by doing the work of the business...by seeing patients! As a result, most Physicians don't own a true business, but a job — the all-consuming daily routine Gerber refers to as "doing it, doing it, doing it." Sound familiar?

With The E-Myth Physician, Michael Gerber focuses on the business of being a Physician, rather than the work of it. He reveals a radical mind-set that will free Physicians from the tyranny of the unprofitable, unproductive, perpetual routine — juggling patients,hiring, firing, doing everything that needs to get done. Drawing on thirty years of experience working with small business owners, including many Physicians, Gerber provides revolutionary, practical, and enlightening insights on how to produce the best real-world results in the practice, in a Physician's life.

The E-Myth Physician explores critical topics such as money, people, management, patients, and growth. It teaches you how to:

• Implement the ingenious turn-key operation, a means of creating a Franchise Prototype that embodies your unique set of talents and that produces consistent, predictable results each and every time without your having to do everything yourself
• Recognize, understand, and manage the four factors of money — income, profit, flow, and equity
• Nurture the power of change to transform your practice while enabling it to grow exponentially --without your having to be there all the time

  Anecdotal and always profound, The E-Myth Physician also provides insights on a broader level. It leads Physicians to become business visionaries by relinquishing tactical work and embracing strategic work — working on their practices instead of just in them. Gerber's revolutionary ideas empower Physicians to build successful practices and successful lives.

E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

With The E-Myth Physician, bestselling author Michael Gerber focuses on the business of being a physician, rather than the work of it. He reveals a radical mind-set that will free physicians from the tyranny of the unprofitable, unproductive, perpetual routine — juggling patients, hiring, firing, doing everything that needs to get done.

The E-Myth Physician will teach you how to:

• Implement the ingenious turn-key system, a means of creating a business model that produces consistent, predictable results
• Recognize, understand, and manage the four factors of money — income, profit, flow, and equity — and understand the impact of each on your practice
• Transform your practice and your people while enabling your business to grow exponentially without your having to be there all the time.

Drawing on more than thirty years of experience working with tens of thousands of small business owners, Gerber provides revolutionary, practical, and enlightening insights on how to produce the best real-world results not only in the physician's practice, but, even more important, in a physician's life.

Michael E. Gerber, bestselling author of The E-Myth Revisited shares his powerful insights to lead independent physicians to successful practices and enriched lives.

Michael Gerber has dedicated much of his professional life to the study of entrepreneurship and business dynamics. His E-Myth Academy is renown in the entrepreneurial world for its business insight and guidance as well as its inspirational advice.

In the E-Myth Physician, bestselling author Gerber returns to his roots in order to provide indispensable advice to doctors who own and run their own practices. Gerber provides excellent business insights into topics such as streamlining systems, effective small-business management practices, healthy patient relations and managing cash flow, all with the goal of freeing physicians from the daily grind of running a business and leading them to a happier and more productive life while doing the job they love - practising medicine.

Michael E. Gerber is the founder and chairman of E-Myth Worldwide, based in Santa Rosa, California. He is the bestselling author of The E-Myth Revisited, The E-Myth Manager, The E-Myth Contractor, and The E-Myth Physician, as well as a highly sought-after speaker and small business revolutionary. He lives in Petaluma, California.