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Growing Up Digital: The Rise of the Net Generation

by

Growing Up Digital: The Rise of the Net Generation Cover

 

Synopses & Reviews

Publisher Comments:

The bestselling book announcing the arrival of the Net
Generation--those kids who are growing up digital--now in paperback. Heraled by Library Journal as one of the Best Business Books of 1997, Growing Up Digital tells how the N-Generation is learning to communicate, work, shop and play in profoundly new ways--and what implications this has for the world and business.


Growing Up Digital offers an overview of the N-Generation, the generation of children who in the year 2000 will be between the ages of two and twenty-two. This group is a "tsunami" that will force changes in communications, retailing, branding, advertising, education, etc. Tapscott commends that the N-Generation are becoming so technologically proficient that they will "lap" their parents and leave them behind.


The book also demonstrates the common characteristics of the N-Generation:

acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, curiosity about exploring and discovering new worlds over the Internet and assertiveness and self-reliance, which result when these kids realize they know more about technology
than the adults around them.

Synopsis:

This eye-opening, fact-filled book profiles the rise of the Net Generation, which is using digital technology to change the way individuals and society interact. Essential reading for parents, teachers, policy makers, marketers, business leaders, social activists, and others, "Growing Up Digital makes a compelling distinction between the passive medium of television and the explosion of interactive digital media, sparked by the computer and the Internet.<P>Tapscott shows how children, empowered by new technology, are taking the reins from their boomer parents and making inroads into all areas of society, including our education system, the government, and economy. The result is a timely, revealing look at our digital future that kids and adults will find both fascinating and instructive.

Product Details

ISBN:
9780071347983
Author:
Tapscott, Don
Publisher:
McGraw-Hill Companies
Location:
New York :
Subject:
Children's Studies
Subject:
Internet - General
Subject:
Internet (computer network)
Subject:
Popular Culture
Subject:
Computer networks
Subject:
Future Studies
Subject:
Interactive Media
Subject:
Computers and civilization
Subject:
Internet
Subject:
Interactive multimedia
Subject:
Technology and children.
Subject:
Technology and youth
Subject:
Popular Culture - General
Subject:
Sociology - General
Edition Description:
Bibliography.Includes index.
Series Volume:
33
Publication Date:
19990631
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
336
Dimensions:
9.10x6.01x.86 in. 1.16 lbs.

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Related Subjects


Business » Accounting and Finance
Computers and Internet » Computers Reference » General
Computers and Internet » Computers Reference » Social Aspects » General
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web Publishing
Fiction and Poetry » Literature » A to Z
Health and Self-Help » Health and Medicine » Pharmacology
History and Social Science » Sociology » Future Studies
History and Social Science » Sociology » General
Science and Mathematics » Popular Science » Computer Science

Growing Up Digital: The Rise of the Net Generation New Trade Paper
0 stars - 0 reviews
$21.25 In Stock
Product details 336 pages McGraw-Hill Companies - English 9780071347983 Reviews:
"Synopsis" by , This eye-opening, fact-filled book profiles the rise of the Net Generation, which is using digital technology to change the way individuals and society interact. Essential reading for parents, teachers, policy makers, marketers, business leaders, social activists, and others, "Growing Up Digital makes a compelling distinction between the passive medium of television and the explosion of interactive digital media, sparked by the computer and the Internet.<P>Tapscott shows how children, empowered by new technology, are taking the reins from their boomer parents and making inroads into all areas of society, including our education system, the government, and economy. The result is a timely, revealing look at our digital future that kids and adults will find both fascinating and instructive.
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