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The Houdini Solution: Put Creativity and Innovation to Work by Thinking Inside the Box

by Ernie Schenck

The Houdini Solution: Put Creativity and Innovation to Work by Thinking Inside the Box Cover

ISBN13: 9780071462044
ISBN10: 007146204x
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Synopses & Reviews

Publisher Comments:

Don't struggle against limitations. Think like Houdini­­and work your magic!

You've heard it a million times: Think outside the box. But what about Harry Houdini? The legendary magician did his best work shackled, handcuffed, and chained inside the smallest of boxes­­--and yet he managed to find his way out every time. The same is true with creativity. It's the restraints themselves that spark the creative process, inspiring the most ingenious solutions.

That's the secret of The Houdini Solution. Written by Ernie Schenck, the award-winning creative mind behind some of today's hottest advertising campaigns, this eye-opening book smashes through the clichés you've heard about creative thinking and shows you how to use that proverbial "box" to full advantage. You'll learn how to:

  • Slip through the loopholes of the professional straightjacket
  • Use that last-minute deadline as your chance to dazzle
  • Face a wall of resistance and see an opening for success

It's not magic. It's creativity at work. And, inspired by Houdini, it's your golden opportunity to beat the odds, amaze your audience, and come out on top.

Synopsis:

Transform the shackles of conformity into the tools for generating amazing, unconventional results<P>Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity.<P>Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? "The Houdini Solution" introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams.

About the Author

Ernie Schenck served as the creative director for several agencies and co-founded Pagano, Schenck and Kay, one of the most well-respected agencies in the business. Winner of hundreds of awards for creative excellence, he has developed major campaigns for some of the world's most well-known brands.

Product Details

ISBN:
9780071462044
Subtitle:
Put Creativity and Innovation to Work by Thinking Inside the Box
Author:
Schenck, Ernie
Publisher:
McGraw-Hill Companies
Subject:
Creativity
Subject:
Creative thinking
Subject:
Creative ability in business
Subject:
General Business & Economics
Copyright:
Edition Number:
1
Publication Date:
October 2006
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Pages:
232
Dimensions:
8.20x5.52x.60 in. .62 lbs.

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