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Original Essays | September 15, 2014

Lois Leveen: IMG Forsooth Me Not: Shakespeare, Juliet, Her Nurse, and a Novel



There's this writer, William Shakespeare. Perhaps you've heard of him. He wrote this play, Romeo and Juliet. Maybe you've heard of it as well. It's... Continue »
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    Juliet's Nurse

    Lois Leveen 9781476757445

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The 7 Essential Steps to Successful Ebay Marketing

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The 7 Essential Steps to Successful Ebay Marketing Cover

 

Synopses & Reviews

Publisher Comments:

Creative strategies that can boost profits now!

Learn and apply proven techniques for marketing your products on eBay effectively--and watch your profits soar. The 7 Essential Steps to Successful eBay Marketing gives you an action plan for creating a comprehensive marketing and sales strategy so you can gain a competitive edge. Inside, eBay and marketing experts reveal how to make your listings stand out, inspire buyer confidence, close sales, and keep your customers coming back. You’ll also get valuable advice on enhancing and expanding your business.

  • Create a sound business plan
  • Take advantage of built-in and third-party sales tools
  • Establish a strong eBay brand
  • Write compelling product descriptions
  • Be an effective salesperson
  • Ensure customer satisfaction and retention
  • Measure your success and improve your business

Janelle Elms is a lead eBay University instructor, Silver PowerSeller, and creator and teacher of the popular eBay 101 and 102 classes.

Phil Dunn, M.A., is a marketing and advertising consultant for Fortune 500 companies, including Microsoft, Hewlett Packard, Pitney Bowes, and IKON.

Amy Balsbaugh runs a lucrative eBay antiques and collectibles business, and has been a member of eBay’s PowerSeller program since its inception.

Book News Annotation:

Elms et al. (eBay University) provide readers with an action plan for creating an eBay marketing and sales strategy, with suggestions for writing compelling product descriptions, establishing a strong eBay brand, inspiring buyer confidence, closing sales, and ensuring customer satisfaction and retention.
Annotation 2006 Book News, Inc., Portland, OR (booknews.com)

Book News Annotation:

Elms et al. (eBay University) provide readers with an action plan for creating an eBay marketing and sales strategy, with suggestions for writing compelling product descriptions, establishing a strong eBay brand, inspiring buyer confidence, closing sales, and ensuring customer satisfaction and retention. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back. An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller offer valuable marketing insights and tried-and-true techniques for propelling eBay sales to the next level.

About the Author

Janelle Elms (Kirkland, WA) is a lead instructor with eBay University, creator and teacher of the eBay 101 and 102 classes, and a Silver Power Seller on eBay. Phil Dunn (Costa Mesa, CA) is a marketing consultant and advertising writer whose clients include Fortune 100 leaders Microsoft, Hewlett-Packard, Pitney Bowes, and IKON. Amy Balsbaugh (San Francisco, CA) has been selling antiques and collectibles on eBay since 1998 and is an original member of the PowerSeller program.

Product Details

ISBN:
9780072260915
Author:
Elms, Janelle
Publisher:
McGraw-Hill
Author:
Dunn, Phil
Author:
Balsbaugh, Amy
Subject:
Marketing - General
Subject:
Electronic Commerce
Subject:
Internet marketing
Subject:
Teleshopping.
Subject:
E-Commerce - General
Subject:
EBay (Firm)
Subject:
Business;Marketing
Copyright:
Edition Number:
1
Publication Date:
July 2005
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
228
Dimensions:
9.00x6.08x.68 in. .73 lbs.

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Related Subjects

Business » General
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The 7 Essential Steps to Successful Ebay Marketing New Trade Paper
0 stars - 0 reviews
$21.25 In Stock
Product details 228 pages McGraw-Hill/Osborne Media - English 9780072260915 Reviews:
"Synopsis" by , In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back. An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller offer valuable marketing insights and tried-and-true techniques for propelling eBay sales to the next level.
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