Summer Reading Sale
 
 

Recently Viewed clear list


Original Essays | July 24, 2014

Jessica Valenti: IMG Full Frontal Feminism Revisited



It is arguably the worst and best time to be a feminist. In the years since I first wrote Full Frontal Feminism, we've seen a huge cultural shift in... Continue »
  1. $11.90 Sale Trade Paper add to wish list

spacer
Qualifying orders ship free.
$243.25
New Trade Paper
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
10 Remote Warehouse Business- Marketing

Marketing: Real People, Real Choices

by

Marketing: Real People, Real Choices Cover

 

Synopses & Reviews

Publisher Comments:

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

 

Packages

Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.

 

Used or rental books

If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.

 

Access codes

Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

  --

Real people, real choices–give students a real feel for marketing.

 

Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

 

The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

Synopsis:

Real people, real choices–give students a real feel for marketing.

 

Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

 

The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

Table of Contents

 

Part 1: Make Marketing Value Decisions 

Chapter 1. Welcome to the World of Marketing: Create and Deliver Value 

Chapter 2. Strategic Market Planning: Take the Big Picture 

Chapter 3. Thrive in the Marketing Environment: The World Is Flat 

Part 2: Understand Consumers’ Value Needs 

Chapter 4. Marketing Research: Gather, Analyze, and Use Information 

Chapter 5. Consumer Behavior: How and Why We Buy 

Chapter 6. Business-to-Business Markets: How and Why Organizations Buy

Chapter 7. Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Part 3: Create the Value Proposition 

Chapter 8. Create the Product 

Chapter 9. Manage the Product 

Chapter 10. Services and Other Intangibles: Marketing the Product That Isn’t There 

Chapter 11. Price the Product

Part 4: Communicate the Value Proposition 

Chapter 12. Old and New Media: From One to Many to Many to Many 

Chapter 13. Advertising, Sales Promotion, and Public Relations: One to Many

Chapter 14. Personal Selling, Sales Management, and Direct Marketing: One to One 

Part 5: Deliver the Value Proposition 

Chapter 15. Deliver Value through Supply Chain Management, Channels of Distribution, and Logistics 

Chapter 16. Retailing: Bricks and Clicks 

 

Appendix A: Marketing Plan: The S&S Smoothie Company 

Appendix B: Marketing Math 

Product Details

ISBN:
9780132176842
Author:
Solomon, Michael R.
Publisher:
Prentice Hall
Author:
Marshall, Greg W.
Author:
Stuart, Elnora W.
Subject:
Marketing - General
Subject:
Business;Marketing
Copyright:
Edition Description:
Trade paper
Publication Date:
20110201
Binding:
TRADE PAPER
Language:
English
Pages:
600
Dimensions:
10.7 x 8.5 x 1 in 1157 gr

Related Subjects

Business » Marketing

Marketing: Real People, Real Choices New Trade Paper
0 stars - 0 reviews
$243.25 In Stock
Product details 600 pages Prentice Hall - English 9780132176842 Reviews:
"Synopsis" by ,

Real people, real choices–give students a real feel for marketing.

 

Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

 

The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.