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Marketing for Hospitality & Tourism

Marketing for Hospitality & Tourism Cover

ISBN13: 9780135045596
ISBN10: 0135045592
All Product Details

 

Synopses & Reviews

Publisher Comments:

THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing.

Table of Contents

Table of Contents

 

PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS

1.      Introduction: Marketing for Hospitality and Tourism

2.      Service Characteristics of Hospitality and Tourism Marketing

3.      The Role of Marketing in Strategic Planning

 

PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES

4.      The Marketing Environment

5.      Marketing Information Systems and Marketing Research

6.      Consumer Markets and Consumer Buying Behavior

7.      Organizational Buyer Behavior of Group Market

8.      Market Segmentation, Targeting, and Positioning

 

PART III: DEVELOPING THE HOSPITALITY AND TOURISM MARKETING MIX

9.      Designing and Managing Products

10.  Internet Marketing

11.  Pricing Products: Pricing Considerations, Approaches, and Strategy

12.  Distribution Channels

13.  Promoting Products: Communication and Promotion Policy and Advertising

14.  Promoting Products: Public Relations and Sales Promotion

15.  Professional Sales

 

PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING

16.  Electronic Marketing: Internet Marketing, Database Marketing, and Direct Marketing

17.  Destination Marketing

18.  Next Year’s Marketing Plan

 

CASE STUDIES

 

GLOSSARY

 

INDEX

What Our Readers Are Saying

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Average customer rating based on 1 comment:

fotini, May 27, 2009 (view all comments by fotini)
just perfect book. Includes everything you want about marketing and hospitality...It worths.....buy it...
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Product Details

ISBN:
9780135045596
Publisher:
Academic Internet Publishers
Subject:
Industries - Hospitality, Travel & Tourism
Author:
Cram101 Textbook Reviews
Author:
James Makens Ph.D.
Author:
Makens, James
Author:
Kotler, Philip R
Author:
Kotler, Philip
Author:
Makens, James Ph.D.
Author:
Kotler, Phil
Author:
r, Philip
Author:
Bowen, John T.
Author:
Bowen, John R.
Author:
Kotler
Author:
Makens, James C.
Subject:
Marketing
Subject:
Hospitality industry
Subject:
Tourism -- Marketing.
Subject:
Hospitality industry -- Marketing.
Subject:
Marketing - General
Subject:
Hospitality, Travel & Tourism
Subject:
Business Writing
Subject:
Education-General
Copyright:
Publication Date:
May 2009
Binding:
Hardback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
720
Dimensions:
11 x 8.6 x 1.2 in 1578 gr

Related Subjects


Business » General
Business » Management
Business » Marketing
Business » Writing
Textbooks » General

Marketing for Hospitality & Tourism
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Product details 720 pages Prentice Hall - English 9780135045596 Reviews:
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