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1 Burnside Business- Strategy

The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits [With CD (Audio)]

by

The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits [With CD (Audio)] Cover

 

Synopses & Reviews

Publisher Comments:

An idea can change the world...

 

How to serve the world’s poorest people and make a profit

  • New strategies and tactics for building

    winning businesses in today’s emerging markets

  • New bottom of the pyramid trends in technology, healthcare, consumer goods, finance, and beyond
  • Insights from top CEOs succeeding in emerging markets
  • New and updated case studies--from Jaipur Rugs’ revolutionary supply chain to Reuters’ data services for farmers

Five years ago, C.K. Prahalad’s The Fortune at the Bottom of the Pyramid showed companies how they could reignite profits and growth by serving the world’s five billion poorest people. Hundreds of firms have successfully taken that path--building large, profitable businesses that are reducing poverty and eliminating human misery at the same time.

 

Now, Prahalad has updated his extraordinary book to reflect the lessons of the past five years: business-building strategies, techniques, and innovations proven to work in emerging markets. The fortune at the bottom of the pyramid: doing well by doing good or doing good by doing well!

 

Inspired by C.K. Prahalad’s breakthrough insights in the original edition of The Fortune at the Bottom of the Pyramid, a wide variety of firms are identifying, building, and profiting from new markets among the world’s poorest people--while at the same time helping eliminate poverty and human misery. Five years after this book’s first publication, Prahalad’s ideas are no longer isolated instances of innovations.  They are proven, widely practiced “reality.”

 

In this 5th Anniversary Edition, Prahalad updates his book to give readers a picture of how this idea is being implemented in poor regions around the world.

 

Prahalad also offers an up-to-the-minute assessment of key questions such as: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.

 

  • Solving the unique problems faced by bottom of pyramid customers

    How to make a profit by helping people escape poverty and misery

  • Breakthrough forms of innovation for emerging markets

    From rugs to cellphones, finance to energy, supply chains to state-of-the-art technology

  • Building new ecosystems for wealth creation

    You can’t do it alone--but you can do it together

  • Scaling up to impact the enterprise--and society

    Beyond “micro-businesses” and prototypes: large presence, large wins

“C.K. Prahalad argues that companies must revolutionize how they do business in developing countries if both sides of that economic equation are to prosper. Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty with profitability.”

--Bill Gates, Chairman and Chief Software Architect, Microsoft (2004)

Synopsis:

Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.

About the Author

CK Prahalad is Paul and Ruth McCracken Distinguished University Professor of Strategy at the University of Michigan Business School. He is a globally recognized business consultant who has worked with senior management at many of the world's top companies. Prahalad's groundbreaking article, The End of Corporate Imperialism, won the 1998 McKinsey Prize as the year's best Harvard Business Review article. With Professor Stu Hart, he co-authored a seminal working paper The Strategies for the Bottom of the Pyramid, helping to launch a global movement towards private-sector solutions for global poverty.

Table of Contents

Preface     xiii

Guide to Readers     xx

Part I   Private Sector and Poverty: Progress During 2004-2009     1

New Introduction: Private Sector and Poverty: Progress During 2004-2009     3

Part II  The Original Text of the Book     25

Chapter 1          The Market at the Bottom of the Pyramid     27

Chapter 2     Products and Services for the BOP     47

Chapter 3     BOP: A Global Opportunity     73

Chapter 4     The Ecosystem for Wealth Creation     89

Chapter 5     Reducing Corruption: Transaction Governance Capacity     103

Chapter 6     Development as Social Transformation     125

Part III CEO Reactions to the Concept and the Book     141

Microsoft     143

Bharti Airtel--Empowering the Villages of India     145

Reuters Market Light and The Fortune at the Bottom of the Pyramid     147

Royal DSM     151

ING     153

GlaxoSmithKline     157

Unilever     159

Philips Electronics--Improving Health and Well-Being at the Base of the Pyramid     161

University of Maastricht     165

Acumen Fund     169

Part IV Case Studies and CEO Comments     171

Jaipur Rugs: Connecting Rural India to Global Markets     175

Casas Bahia: Retail for the Poor     207

CEMEX: Homes for the Poor     219

Hindustan Unilever: Lifebuoy Soap     249

Hindustan Unilever: Iodized Salt (Annapurna Salt)     261

Jaipur Foot: Prosthetics for the Poor     275

Aravind Eye Care: The Most Precious Gift     283

ICICI: Financial Services for the Poor     299

ITC e-Choupal: Technology for the Poor     321

Voxiva: Health Alerts for All     345

E+Co: Energy for Everyone     357

Biographies of the Researchers and Writers of the Success Case Studies from The Fortune at the Bottom of the Pyramid     373

Part V  Video Clips (on CD)

Jaipur Rugs

Casas Bahia

CEMEX

Annapurna Salt

Hindustan Lever Limited

Jaipur Foot

Aravind Eye Care

ICICI Bank

ITC e-Choupal

EID Parry

Voxiva

E+Co/Tecnosol

Andhra Pradesh

 

Index     385

Product Details

ISBN:
9780137009275
Author:
Prahalad, Ck
Publisher:
Wharton School Publishing
Author:
Prahalad, C. K.
Subject:
Strategic planning
Subject:
Poor -- Developing countries.
Subject:
Economic assistance -- Developing countries.
Subject:
Industries - General
Subject:
Systems & Planning
Subject:
business, business plans
Copyright:
Edition Description:
Anniv REV & Upd
Publication Date:
October 2009
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
432
Dimensions:
9.10x6.10x1.30 in. 1.65 lbs.

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Related Subjects

Arts and Entertainment » Architecture » General
Business » Accounting and Finance
Business » Business Plans
Business » General
Business » Management
Business » Marketing
Business » Strategy
Business » Writing
Health and Self-Help » Health and Medicine » Pharmacology
History and Social Science » Economics » General
History and Social Science » Social Science » Developing Countries
History and Social Science » Sociology » Poverty
Languages » ESL » General

The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits [With CD (Audio)] Used Hardcover
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Product details 432 pages Wharton School Publishing - English 9780137009275 Reviews:
"Synopsis" by ,

Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.

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