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Very Short Introductions #19: Medieval Britain: A Very Short Introduction

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Very Short Introductions #19: Medieval Britain: A Very Short Introduction Cover

 

Synopses & Reviews

Publisher Comments:

A comprehensive and authoritative short guide, this Very Short Introduction to Medieval Britain covers the establishment of the Anglo-Norman monarchy in the early Middle Ages, through to England's failure to dominate the British Isles and France in the later Middle Ages. Out of the turbulence came stronger senses of identity in Scotland, Wales, and Ireland. Yet this was an age, too, of growing definition of Englishness and of a distinctive English cultural tradition.

About the Author

John Gillingham taught history at the London School of Economics, University of London, from 1965 to 1998. His previous publications include The Angevin Empire (Edward Arnold, 1981); Richard Coeur de Lion (Noesis, Paris, 1996), awarded the Prix Guillaume le Conquérant for 1997; Richard I (Yale University Press, 1999); The English in the Twelfth Century (Boydell Press, 2000); The Angevin Empire (revised edition of 1981 edition) is forthcoming.

Ralph A. Griffiths has been Professor of Medieval History, University of Wales, Swansea, since 1982. His previous publications include The Principality of Wales in the later Middle Ages, Vol. I, South Wales, 1277-1536 (University of Wales Press, 1972); The Reign of King Henry VI (Benn and California University Press, 1981; 2nd edn Sutton 1998); The Making of the Tudor Dynasty, with R. S. Thomas (Sutton and Humanities Press, 1985; revised edn 1993); The Oxford Illustrated History of the British Monarchy, with J. Cann

Table of Contents

1. The Nature of Marketing Management


Part 1: Foundations


2. The Organization


3. Industry & Markets


4. Buyer Behavior


5. Market Opportunities


Part 2: Strategy


6. Market Segmentation & Targeting


7. Positioning & Branding


Part 3: Programs


8. Attaining Customers


9. Capturing Customer Value


10. Retaining Customers: Service Quality


11. Retaining Customers: CRM


Part 4: Administration


12. Planning & Control


n 13 Working with Suppliers


Epilogue: The Learning Organization


Product Details

ISBN:
9780192854025
Author:
Gillingham, John
Author:
Griffiths, Ralph A.
Author:
null, John
Author:
null, Ralph A.
Publisher:
Oxford University Press, USA
Location:
Oxford
Subject:
Great britain
Subject:
History
Subject:
Medieval
Subject:
Europe - Great Britain - General
Subject:
History, World | British | Medieval
Subject:
Great Britain History.
Subject:
World History - Medieval and Renaissance
Series:
Very Short Introductions
Series Volume:
19
Publication Date:
20020331
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
2 line illus, 5 maps and 14 halftones
Pages:
192
Dimensions:
4.400 x 7.000 in 0.363 lb

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Related Subjects

History and Social Science » Europe » Great Britain » General History
History and Social Science » Europe » Great Britain » Pre Tudor
History and Social Science » Western Civilization » Medieval
History and Social Science » World History » England » General
History and Social Science » World History » General
History and Social Science » World History » Medieval and Renaissance

Very Short Introductions #19: Medieval Britain: A Very Short Introduction New Trade Paper
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