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Technology and Strategyby Richard A. Goodman
Synopses & Reviews
In today's complex, dynamic competitive landscape, management of technology can mean the difference between success and failure. Managers and researchers alike need effective ways to conceptualize and develop technology strategies. Richard Goodman and Michael Lawless provide tools needed to integrate firms' technology capabilities with their competitive direction.
Technology and Strategy presents models that help put technology and its market impacts into perspective. It addresses the broad questions of how technology and markets evolve, how technology can re-order the "rules" of competition, and how it can shift the balance of individual firms' competitive advantage. It also blends topics currently capturing attention in business circles--such as Total Quality Management and the resource-based view of the firm--into a clear view of technology management programs.
Technology and Strategy also describes methods to develop specific strategies to cope with challenges facing executives--like evaluating promising, but untried, new technologies. Using actual case studies from the electronics and bio-tech industries, Goodman and Lawless demonstrate the use of new techniques to formulate strategy, including Technology Mapping and the Innovation Audit. Both were created to help executives choose the approach to technology best suited to their firms' particular capabilities.
Offering clear, practical guidance through a complex, fast-changing world of competition, this new analysis of technology and strategy is a valuable guide for general managers, R&D and manufacturing managers, strategic planners, and academics.
Includes bibliographical references (p. 277-283) and index.
About the Author
James Rachels is University Professor at the University of Alabama at Birmingham. He is the author of Moral Problems (1990), Created for Animals: The Moral Implications of Darwinism (1991), and The Elements of Moral Philosophy (1993).
Table of Contents
1. A Roadmap to Effective Technology-Strategy Choices
Part I: Broad Guidance for Technological and Strategic Praxis: Conceptual Frameworks and Contextual Analysis
2. Strategy as Defensible Competitive Advantage
3. The Technology-Strategy Interface
Part II: Techniques for Diagnosing Situations and Selecting Technology Strategies
4. Success Conditions for Technology Strategies
5. Mapping a Technology's Antecedents
6. Mapping Technological Potential for Defensible Positioning
7. Some Examples of Strategic Technology Maps
8. Evaluating Your Advantage: The Innovation Audit
9. Detailing the Innovation Audit Technique
10. Some Examples of the Inovation Audit
Part III: Technological Connections to Other Strategic Issues
11. Thinking About Technology
12. Technology, Core Competence, and the Resource-Based View
13. Technology and Strategy Issues in Improved Quality
Part IV: Techniques for Managing Technology Strategies
14. Technology Management Techniques
15. Selecting Appropriate Technology Substrategies
16. Structuring the Organization for Advantage: The Technological Innovation Dimension
17. External Acquisition of Technology
18. The Elements of Strategic Action: Analysis, Formulation, and Implementation
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