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Simple Heuristics That Make Us Smart (Evolution and Cognition)


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Synopses & Reviews

Publisher Comments:

Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion of rationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable both living organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality.

But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testing them through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop out rates, and playing the stock market.

As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions.

About the Author

Dr. Gerd Gigerenzer is the Director of the Center for Adaptive Behavior and Cognition, Max Planck Institute for Human Development. Dr. Peter M. Todd is Research Scientist at the Max Planck Institute for Human Development.

Table of Contents

The ABC Research Group

I. The Research Agenda

1. Fast and Frugal Heuristics: The Adaptive Toolbox, Gerd Gigerenzer and Peter M. Todd

II. Ignorance-Based Decision Making

2. The Recognition Heuristic: How Ignorance Makes Us Smart, Daniel G. Goldstein and Gerd Gigerenzer

3. Can Ignorance Beat the Stock Market?, Bernhard Borges et al.

III. One-Reason Decision Making

4. Betting on One Good Reason: The Take The Best Heuristic, Gerd Gigerenzer and Daniel G. Goldstein

5. How Good Are Simple Heuristics?, Jean Czerlinski, Gerd Gigerenzer, and Daniel G. Goldstein

6. Why Does One-Reason Decision Making Work? A Case Study in Ecological Rationality, Laura Martignon and Ulrich Hoffrage

7. When Do People Use Simple Heuristics, and How Can We Tell?, Jörg Rieskamp and Ulrich Hoffrage

8. Bayesian Benchmarks for Fast and Frugal Heuristics, Laura Martignon and Kathryn Blackmond Laskey

IV. Beyond Choice: Memory, Estimation, and Categorization

9. Hindsight Bias: A Price Worth Paying for Fast and Frugal Memory, Ulrich Hoffrage and Ralph Hertwig

10. Quick Estimation: Letting the Environment Do the Work, Ralph Hertwig, Ulrich Hoffrage, and Laura Martignon

11. Categorization by Elimination: Using Few Cues to Choose, Patricia M. Berretty, Peter M. Todd, and Laura Martignon

V. Social Intelligence

12. How Motion Reveals Intention: Categorizing Social Interactions, Philip W. Blythe, Peter M. Todd, and Geoffrey F. Miller

13. From Pride and Prejudice to Persuasion: Satisficing in Mate Search, Peter M. Todd and Geoffrey F. Miller

14. Parental Investment by Simple Decision Rules, Jennifer Nerissa Davis and Peter M. Todd

VI. A Look Around, A Look Back, A Look Ahead

15. Demons versus Heuristics in Artificial Intelligence, Behavioral Ecology, and Economis, Adam S. Goodie et al.

16. What We Have Learned (So Far), Peter M. Todd and Gerd Gigerenzer


Name Index

Subject Index

Product Details

Gigerenzer, Gerd
Abc Research Group
null, Gerd
null, Peter M.
Todd, Peter M.
Oxford University Press, USA
New York
Cognitive Psychology
Artificial Intelligence - General
Psychology | Cognitive
Intelligence (AI) & Semantics
PSYCHOLOGY / Cognitive Psychology
Psychology-Cognitive Science
Edition Description:
Evolution and Cognition Series
Series Volume:
no. 85
Publication Date:
Grade Level:
Professional and scholarly
62 line illus
5.8 x 8.8 x 1.2 in 1.381 lb

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Computers and Internet » Artificial Intelligence » General
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