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Measured Excess: Status, Gender, and Consumer Nationalism in South Korea

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Measured Excess: Status, Gender, and Consumer Nationalism in South Korea Cover

 

Synopses & Reviews

Publisher Comments:

This insightful analysis of the ways in which South Korean economic development strategies have reshaped the country's national identity gives specific attention to the manner in which women, as the primary agents of consumption, have been affected by this transformation.

Synopsis:

This insightful analysis of the ways in which South Korean economic development strategies have reshaped the country's national identity gives specific attention to the manner in which women, as the primary agents of consumption, have been affected by this transformation. Past scholarship on the culture of nationalism has largely focused on the ways in which institutions utilize memory and history to construct national identity. In a provocative departure, Laura C. Nelson challenges these assumptions with regard to South Korea, arguing that its identity has been as much tied to notions of the future as rooted in a recollection of the past.

Following a backlash against consumerism in the late 1980s, the government spearheaded a program of frugality that eschewed imported goods and foreign travel in order to strengthen South Korea's national identity. Consumption — with its focus on immediate gratification — threatened the state's future-oriented discourse of national unity. In response to this perceived danger, Nelson asserts, the government cast women as the group whose excessive desires for material goods were endangering the nation.

Product Details

ISBN:
9780231116176
Author:
Nelson, Laura C.
Publisher:
Columbia University Press
Location:
New York
Subject:
History & Theory
Subject:
Economic Policy
Subject:
Consumer behavior
Subject:
Korea
Subject:
Consumption (economics)
Subject:
Women consumers.
Subject:
Consumption
Subject:
Development - Economic Development
Subject:
History & Theory - General
Subject:
Consumer Behavior - General
Subject:
Consumption (Economics) -- Korea (South)
Subject:
Women consumers - Korea (South)
Subject:
Economics - General
Series Volume:
no. 609
Publication Date:
20001231
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
224
Dimensions:
9.01x6.02x.67 in. .80 lbs.

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Related Subjects

Business » General
Business » Management
History and Social Science » Asia » General
History and Social Science » Asia » Korea
History and Social Science » Economics » General
History and Social Science » Politics » General

Measured Excess: Status, Gender, and Consumer Nationalism in South Korea New Trade Paper
0 stars - 0 reviews
$37.50 In Stock
Product details 224 pages Columbia University Press - English 9780231116176 Reviews:
"Synopsis" by , This insightful analysis of the ways in which South Korean economic development strategies have reshaped the country's national identity gives specific attention to the manner in which women, as the primary agents of consumption, have been affected by this transformation. Past scholarship on the culture of nationalism has largely focused on the ways in which institutions utilize memory and history to construct national identity. In a provocative departure, Laura C. Nelson challenges these assumptions with regard to South Korea, arguing that its identity has been as much tied to notions of the future as rooted in a recollection of the past.

Following a backlash against consumerism in the late 1980s, the government spearheaded a program of frugality that eschewed imported goods and foreign travel in order to strengthen South Korea's national identity. Consumption — with its focus on immediate gratification — threatened the state's future-oriented discourse of national unity. In response to this perceived danger, Nelson asserts, the government cast women as the group whose excessive desires for material goods were endangering the nation.

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